The newest MarTech trends with Hubspot VP Platform Ecosystem, Scott Brinker #Firestarters #shorts

The world of marketing technology is moving faster than ever. In this episode Scott Brinker, renowned martech writer and the author of Hacking Marketing, describes the key technology trends that every marketer should be paying attention to. As software continues to proliferate and diversify, Scott speaks of the need for marketers to focus on composability, or how no-code tools and APIs are creating endless opportunities to design a technology stack that can deliver unique and exceptional marketing and customer experience. As opportunities for innovation multiply, the skills needed for creating real differentiation will increasingly be focused on how marketers can orchestrate and bring together the lego bricks of technology, apps and services in the most advantageous way.

Watch the full episode here:

Transcription: Being able to take customer data that we have and have it truly generate a personalised message. But, like, if you put the dots in a row you’re like this could actually come together here and it’s not 10 years away.