Market Insights: Ad Tech and MarTech Trends for 2024

Despite the headwinds in 2023, market participants in the Digital Media & Marketing Technology sectors are cautiously optimistic heading into 2024 due to a confluence of factors: strong digital ad spend growth (+14%), recent GDP growth, stabilizing interest rates, and improving investor sentiment. Conor McKenna takes a deeper look at the key verticals and trends in Ad Tech and MarTech (Performance, CTV, Commerce Media, Consolidation, Messaging, and AI) we're focusing on in 2024.

Quick Finds:
Markets
Interest Rates – 00:51

Ad Tech
Performance Post Cookies – 1:40
CTV Embraces Performance – 3:52
Commerce Media Meets Practicality – 5:20

MarTech
Conditions for MarTech Consolidation – 7:33
Rise in 3rd Party Messaging – 10:09
AI Catapulting Expansion – 12:12

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