Lufthansa Allegris Has Been a $3B Mess. It’s Also Kinda Genius…

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Chapters:
Intro - 0:00
What is Allegris? - 1:06
Lufthansa's Risky Decision - 2:27
3 Major Objectives - 5:02
Objective 1 - 6:04
Objective 2 - 7:10
Objective 3 - 8:55
Closing Thoughts - 10:29

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Airlines across the world are leveling up. In the past few years, we’ve seen airlines like British Airways, Air France, Finnair, and many, many more start to outfit their planes with new, modern interiors. The latest to join the party is Lufthansa, whose new Allegris cabin product debuted just a few months back.

Nowf, upgrading your cabin is always a difficult process. But, in the case of Allegris, Lufthansa took things to a whole different level. They made the process even more difficult by designing the cabin in-house, rather than pawning off the work to a third party. This has famously led to cost overruns and repeated delays. And it's caused many people to wonder weather Allegris was just one big mistake.

So, why exactly has Allegris been so challenging? Why did Lufthansa actively take this harder path? And most importantly…was it all worth it? Let me explain…

#lufthansa #aviation #a350 #allegris #airbus

[jacobwasserman]

I was skeptical at first but Allegris actually looks amazing

[chiagozienjoku]

Looks pretty good to me, glad they are finally updating their cabin

[memory-card]

Unfortunately you made a big mistake during research, which would have made for a different conclusion. Allegris cannot fit "42 Allegris seats in the same space" and also the numbers at 9:33 are incorrect (36 + 8 + 4 = 48, not 42).

First mistake: The correct numbers are 38 Business (incl. 8 Suites; so 30 C + 8 C Suites) + 3-4 First.

Second mistake: Allegris needs way more space, which is obvious in the official seat map - or just by the fact Y had to be reduced from 224 to 201 seats and one lavatory removed. Between doors 1 and 2 were 36 C seats in the old 2-2-2 configuration, now 20 C + 3-4 First. So 36 vs. 24 (maybe 2 more with Allegris C instead of F) in the same floorspace. 3-4 additional PAX in F, 10 less PAX in C and 3 more in Y+ must pay at least as much money as 23 PAX would have in Y to break even.

For comparison: Finnair fits 30 AirLounge seats (also 1-2-1) + 2 lavatories in the same space Lufthansa installed its 24 and no lavatory. At least your statement at 9:52 is correct: Such a mess would not have been possible with "off the shelf" seats :D

[Joey_Liu]

anything to keep the 747 flying is a thumbs up for me

[tompathepr]

Did you voice over your recording in the plane or just mime with your lips haha

[Bruce-yvtm]

The Allegris business and first class cabins are significantly less dense than the old cabins. The old cabins go to the 7th window after door 2 whilst the new cabins go to the 11th window after door 2 WITH fewer seats. This is why there are fewer economy seats in the new A350s. Yes, Lufthansa have cleverly monetised the Business Suites but they are bulkhead seats and would have taken up extra space anyway. The layout Lufthansa has chosen is similar to United Polaris except it sacrifices one seat every two rows AT LEAST, not to mention the extra pitch for the privacy and extra long seats. At the end of the day, this seat is MUCH less dense than the old one, and I'm not a fan of charging a premium for a window-adjacent seat in business class. Lufthansa are going in the same direction as Swiss with offering a very average business class seat as a basic option and charging heaps extra for the actually competitive seats. The classic Allegris business class seat is nothing special, in fact, it's not at all private and offers not a lot of space. But they advertise all the other seats to draw customers in. Allegris was an expensive mess that's only smoke and mirrors. And Qsuite is still better than 80% of seats in that cabin.

[afb]

I was extremely skeptical of Alegris coming in but I'm a believer now, so many choices of seat to fit your needs. Absolutely going to give this a try now.

[josephcheng]

For me, Allegris is a defensive strategy, not an offensive strategy. This is because Lufthansa relies on people flying to/from Germany while the ME3 rely on people flying through their hubs. A Qatar Q-suites is much more simpler for a passenger to understand yet on par if not better. ANA the Room and JAL's new business class are also up there.

[warrenmills]

The main issue for their business has been their insistence to keep the 2 2 2 layout with outdated hard product which 99% of people hate and most airlines got rid of decades ago! They even had this crap layout in their new 747-800. Late to the party? The declined the invite :))

[michaelgrayson]

Allegris is going to be an absolute headache for everyone involved with a half-dozen different seats, in essence, within Business, all at different price points. The marketing team will need to succinctly communicate to the flyer the differences among them all, revenue management has to figure out how to optimize it, novice flyers will get frustrated by having too many options, and gate agents will run into problems trying to reassign seats when the tech-laden seat inevitably breaks. Leave it to the Germans to overcomplicate things. I’m eternally grateful they didn’t invent the paper clip.

[alphamalegold]

The problem is that Qatar is about the unveil Q-Suites 2.0. We'll see if Allegris still looks good when that happens...

[infidellic]

I agree with the comments criticizing the booking and logistical headache but i also dont get the comments saying its amazing. To me it honestly looks like many other business cabins, I just don't see the stark difference Coby or the comments see. Business suites look like the shared Q-suites, we've definitely seen the throne seat before many times over and the others are just nornal seats.

The seat heating and (particularly for me) cooling is a nice touch and innovation, the tablet is a nice reimplemention of what Emirates have done for a decade. But otherwise i dont see the benefit over buying a tweaked off the shelf implementation like everyone else.

Wasted money and effort in my opinion

[magnustan]

The new layout did come at the expense of economy seats, with fewer of them, but since business class travellers are more lucrative, I’m sure that was a hit Lufthansa was willing to make. There’s still lots of questions to be answered around how LH will price all those options. I just booked a flight with them and they were charging ludicrous money for seat selection in economy, so I will just try my luck at check in. I don’t know if they charge for seat selection in business now, but if they do start doing that for Allegris, I’m worried they might start turning people away.

[samuelevanssound]

Your last 5ish vids don’t have the sound lined up with lipsync

[calvinpanda]

One of the problems I see with Allegris (in addition to not being as dense as the old cabins) is that they are heavy. Like quite a bit heavier than the old seats. This runs counter to the airline's claims to reduce CO2 emissions, where most airlines are trying to make their seats lighter.

[gargoyle]

I kinda like Lufthansa's in-house approach. They work with vertical integration what not many do in the industry these days.

[IEngler]

This actually makes perfect sense. Lufthansa definitely made the right decision in designing it themselves. Also, as a Canadian, I'm curious why Lufthansa decided to fly Allegris here first. It's an honour, but I was wondering why Canada out of all places? (Vancouver is a really nice destination though with beautiful scenery)

[jonnluizzecruz]

Can’t wait for Lufthansa to install this allegris products to 747-8I

[warrenmills]

Maybe the over run etc was due to having the same people who worked on the new Berlin Airport :))))

[RacingDriver]

Coby

1. How Delta/Etihad bounce back to make profit
2. Project sunrise
3. 777X Problem and EIS
4. Why Premium economy and why airlines and passenger love it
5. Indonesia carriers struggle
*just make these that you think still Relevant*

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