ALDI - Why They're Successful

Aldi is a grocery store unlike any other. If you're not familiar with them, you may be soon because they're in the middle of an aggressive U.S. expansion plan. This video explains why they're successful by highlighting 11 unique cost saving methods they implement.

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Amy Westacott, Benjamin Thomas, Brian McClimans, Chris Lion-Transler, Cody Davis, Corey James Dzielinski, Cristian Smith, Devin Rosenthal, Dustin Van Horn, Emily Findley, Garrick Kwan, Geoffrey Riccio, Gregory Estep, Jacob, Jimmy1985, SuperWings AeroGlittetGel, Jsmooth, Marshall Kurtz, Matt Kovach, Matthew Menashe, Meow Wolf, Mike Weaver, MyNameIsKir, Peter Wesselius, Robert Hamilton, Ryan Kelley, Ryan M Bagby, Sam Bennett, Sirpoptart, Sondre Grimsmo Sinnes, Specter Koen, Stewart Tritapoe, Super Duper Paratrooper, Taylor LaBrier, Thomas McGill, Tristan Williams, Victor Anne, Vincent Frame, Zackary E. Jenkins.

Company Declines:
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[sebwyl]

As a European, I actually learned more about American supermarkets than about Aldi.

[ClemensAlive]

It is absolutely normal in Europe to stick a coin into your shopping cart

[lord_of_laugh]

The no music is huge, I find the experience so much better in aldi than having to listen grating repetive pop music the entire time. You act like it's a negative but it is so, so good.

[HyruleGamer]

As a European, Scottish to be exact. To me, it is VERY normal to put a coin into the trolley (cart). Not all shops do it, but it's probably a good 50/50 split in my experience.

[Dcaulder]

I work in a bread factory. We bake breads for a lot of different stores. And I can tell you this, Aldi demands a higher quality with their breads.

[famfamtime]

the shopping cart quarter thingy is actually pretty common in Europe

[jamesslick]

"Shopping Experience"? Me, I just want to buy my groceries and get the hell out of there. I think Aldi "nails it".

[sunrisesacarver]

7:19 Aldi employee here, you can ask a cashier to give you a quarter while you shop and they’ll give you one from their till. It’s included in our training. The average customer will spend more money if they have a cart than if they don’t, so that quarter loss is well worth it to them. You can always return it after so the cashier’s drawer isn’t short :)

[danthecoasterman]

Growing up, I never understood why my mom loved Aldi. As a college kid shopping on my own now, aldi might be the best store to ever exist.

[MrMilf-zyxo]

It's crazy how simple things that are normal in Europe are a miracle from another planet in the US.

[Krustenkaese]

I love how dismissively this guy talks about the 'shopping experience' at ALDI. Like, who cares if there's no music, dude? Who cares if you have to bring your own bag (which you should be doing anyways)? Maybe I'm in the minority here but I don't go to a freaking grocery store to have 'an experience', as if it's a theme park. I go there to get the stuff I need and get out as fast as possible so I can do more useful shit with my time. ALDI gives me what I want for a good price and nothing more. Serves me fine.

[stephanclemens]

The best thing about ALDI (and Lidl) is that they operate on German Food safety standards which are way higher than the US ones.

[gbritto]

Literally never noticed the lack of music at aldi till this video

[trappedinacrystalforyears]

Unless you have worked retail you have no idea how much of a blessing the no music thing is. Going to work and hearing the same 12 top 80's contemporary jams on repeat over and over for 9 hours will absolutely drive you to insanity. Bless ALDI for this.

[krebsomaticfourtwenty]

No music in the store is a blessing, especially if you are employed there. Most store music is on a loop so you hear the same music over and over. It's like psychological torture.

[kokonana]

I think this store epitomizes German efficiency. No frill, no fanfare, just efficient. Love it!

[jessty-]

The most surprising thing I learned was the Trader Joe's is actually Aldi too

[chattw]

For Europeans its more like a "11 Common Things That are Suprising to Americans" video




I had much fun wathcing this video, keep up the work

[andershaukoos]

A nice secondary benefit about the "quarter for a cart" system, is that if somebody does choose to leave their cart out in the parking lot, another customer will quickly grab it just to avoid the quarter hassle. Again, leading to no need for employees to collect them

[darkredvan]

In Germany Aldi for several years was the winner in quality / price ratio tests. They might not be the cheapest at all, but they deliver the best quality for the price (though Lidl is just a tiny bit behind). Aldi keeps their eyes on manufacturers and products. About a year ago a producer of meat and sausages did not keep the level of quality they had promised. Two days after Aldi found out all products of this manufacturer were gone from the shops, a week later the same variety of products was delivered to the shops by a different manufacturer. It is not about low prices alone, it is about best quality for a low price. Other supermarkets try very hard to be able to compete with Aldi. The only one keeping the pace (in Germany) is Lidl.