Aldi is Secretly Two Different Companies...

You might not already know this, but Aldi isn't just one supermarket, it's two totally separate countries. So in this video we head to the Mulheim Essen border in Germany to uncover what's actually happening and why there are secretly two Aldis.

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[thedaybtomorrow]

The huge barcodes are actually a fairly recent (~20 years) change. Before that, every checkout employee basically learned by heart a ~4 digit code for every product they stocked, because typing that in was much faster than trying to scan a little barcode nestled somewhere in the packaging. Even then, Aldi checkout employees where (in)famous for their blazing checkout speed 🙂

[affechristoph]

Aldis shopping experience is very typical for German grocery stores, especially the shopping cart thing, the low employee count and the fast checkout (which even for me as a German, who gets his food primarily from Lidl, REWE and sometimes Aldi Süd, are really stressful sometimes).
But I think it's funny that a German chain is way more successful in America than Walmart in Germany

[lucbloom]

“We’re NOT selling cigarettes!!”
- Oh that’s surprisingly wholesome…
“Because of ze FILTHY shoplifters!”

[webfreezy]

As a German I moved a couple of years ago only 30 kilometers - however, that meant moving from ALDI Nord land to ALDI Süd land 😁

[jensschroder]

Aldi doesn't need advertising. Every recession brings new buyers.

[DieJagdente]

Should be important to Note that Aldi Nord and Aldi Süd are cooperating now since they started to prepare talks to unite again, their on it since 2021

[PetiHuber]

Never knew it was actually two different chains. When I moved from Hungary to the Netherlands I realized the logos were different, but thought it was just a regional distinction. Pretty interesting

[alexandernico]

I like watching some chill news and not just having stressful news

[jantschierschky]

Even though the Aldi's are separated, they cooperate in production and other aspects in Germany. Even with foreign assets, there is cooperation.
So we don't have an Adidas and puma situation.

[webfreezy]

Thanks! The only thing you messed up is the map of Germany which at that time did NOT include the east - remember the German reunification happened in 1990? 😉

[pdw]

I also love the fact that people think Trader Joe’s is some fancy, high brow place and people who shop there consider aldi shoppers poor or low class.

[jplabs]

The fact that these two stores became completely separate, yet remained so similar that they could run a joint advert decades later is remarkable. Wonder if Süd still doesn’t sell cigarettes….

[Zabzim]

The real fun bit is that Aldi Süd or Aldi South is predominantly located north of Germany and Aldi Nord likewise is located in southern countries like France and Spain. This is why Aldi Süd actually dropped the Süd bit of its name in the 90s and is mostly known simply as Aldi. Aldi Nord on the other hand use its original name everywhere except America where it instead goes by the name trader joes.

[breaderikthegreat]

If I had a nickel for every time German brothers split a company I had two nickels, which isn’t a lot but it’s weird that it happened twice

[uranusneptun]

The thing is that in Germany the two stores were very very differnt just a couple of years ago. Since the second brother died a couple of years ago they started to merge more and more. You wouldn't see the difference today, you saw 10 years ago.

[wcliftongameplaystutorials]

I like how a lot of the stock footage used is actually of a Lidl supermarket and not Aldi (I could tell by the price-tag font and the store colour scheme both of which is a corporate in-house design)

[James-xedq]

This seems like another version of left twix vs right twix

[just_some_guy_innit]

YOUR DRESS CODE UPSCALE
USED TO SHOP AT ALDI 🗣️🗣️🗣️🔥🔥🔥🔥‼️‼️‼️

[richardbrown]

I had heard of the "two Aldi" thing, and the reason behind it.
Here in the UK we only have Aldi Sud which is a bit strange since we're North of Germany!

[DJKLProductions]

Having to pack your own shopping bags is common in Germany and all other countries in Europe. It is more American that the cashier does it for you. This is a common culture shock that American (and Canadian?) tourists experience in Germany/Europe. If you are not used to this system, then you can definitely start sweating. However, if you are a trained European shopper, you put your goods on the conveyor belt so deftly that you can nimbly put them in your shopping bags without breaking a sweat or damaging them.