The 7 Go-to-market Principles for Developer Products

In this episode, WorkOS CEO, Michael Grinich, and partner at Calyx Consulting and former director of platform marketing at Slack, Ceci Stallsmith, discuss the tactics of building successful ecosystems, the importance of founder-led brand experience, and the seven principles of developer GTM.

In this episode, we cover:
0:00 Intro
0:39 Ceci's background
1:08 Early days at Box
3:06 Catalyst behind the first integrations at Box
6:19 Challenges of fostering a healthy ecosystem
7:40 Marketing motion at Slack
9:10 Honing in on what resonates with developers
11:57 How to market to developers and pitfalls to avoid
15:11 Importance of founder-led brand experience
19:37 Defining what a platform is
21:22 7 principles of developer GTM
24:36 Advice for early-stage founders building the first GTM team