What is a Go To Market Strategy

What is a Go To Market Strategy, exactly?

A GTM Strategy is a little bit of an old school term that is now “new” again. If you're going to be growing your SaaS business effectively then you're going to need a Go-To-Market strategy. So in today’s episode, I’m going to dig into the 3 principles that surround a GTM Strategy, how it's different from all other components of your business and how to build your GTM Strategy so you’ll be able to accelerate the growth of your SaaS business.

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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇

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^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.

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MY FREE SaaS GROWTH STRATEGY GUIDE 👇

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SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS

4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER

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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇

^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇

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Say hi on social 👋:

#tkkader #saasgrowth #gotomarket

[sarahgrant]

Thanks TK! Working on GTM strat this week, in time for pitch competition I'm part of in a few weeks and prior to raising a seed round. Great timing for such a clear, easy to digest GTM video (and your back catalogue is helpful too).

[allyfigiel]

This was a fantastic video - so thorough! I'm obsessed with all your ideas. Thanks!

[jyotisinghvi]

TK you are awesome! We met at your HAE talk last week!

[XBoysAtWorkX]

It's really interesting, and I agree. I am coming from a sales background and not dev, and I feel like I just need some version of the product to sell and see how the market responds. I have a tech co-founder and I have been able to talk him off the ledge of feature creep a few times with our MVP.

Founders should really consider partnering with a sales pro. I know you guys hate us, but it may really help fine tune who the very narrow ideal customer is, and help getting into their hands more quickly.

[alo]

What is the difference between gtm strategy vs gtm plan?

[cloudysky]

Is this an on demand course recorded or live calls with you or team directly? . Yes.

[DineshDKA]

Hi TK, I'm Dinesh (21), just on july 2021 i finished my B.tech graduation I'm really passionate about developing & launching my own SaaS company. Can i do it now or i need to start after getting job with some experience? Please guide me I'm really confused! my parents are happy with whatever i do.