Optimizing GTM for PLG

Many people believe PLG is the next SaaS, predicting PLG companies will dominate the public tech market in the next decade as SaaS has over the last 10 years. But what are the best practices of PLG execution? Join this session as Mark Roberge shares his research at Harvard Business School on the commonalities amongst the top PLG companies in the world and the areas GTM leaders are falling short as they pursue PLG.