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Product Led as a GTM strategy
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#AllAboutB2BMarketing #productmarketing #b2bmarketing
I have Shruthi Rajaram with me today and let’s talk to Shruthi about the most dreaded topic for marketers out there which is PQLs and MQLs.
00:00 Intro
01:00 Shruthi's background
03:48 What is a PQL
06:26 Where does MQL stop and PQL begin
09:47 How to decide to measure PQLs or MQLs based on the business
11:43 Why does PQL work for Indian SaaS
15:29 Companies that are doing well in the PLG space
16:36 Best practices in setting up PQL engine
19:40 Is PQL a cross-functional role in the company?
21:29 Who should lead PQL
23:50 What stage a company can implement PQL
25:10 Is the hybrid model a better approach
28:00 Resources to learn about PLG or PQL
28:30 The end
Resources mentioned in the video:
I have Shruthi Rajaram with me today and let’s talk to Shruthi about the most dreaded topic for marketers out there which is PQLs and MQLs.
00:00 Intro
01:00 Shruthi's background
03:48 What is a PQL
06:26 Where does MQL stop and PQL begin
09:47 How to decide to measure PQLs or MQLs based on the business
11:43 Why does PQL work for Indian SaaS
15:29 Companies that are doing well in the PLG space
16:36 Best practices in setting up PQL engine
19:40 Is PQL a cross-functional role in the company?
21:29 Who should lead PQL
23:50 What stage a company can implement PQL
25:10 Is the hybrid model a better approach
28:00 Resources to learn about PLG or PQL
28:30 The end
Resources mentioned in the video:
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