Kevin Hale: Marketing is a tax you pay for not making your product remarkable

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[mikenicholsonsixsells]

Word of mouth is fantastic! However it’s hard to build a repeatable, scalable word of mouth program.

Marketing isn’t a tax, it’s an investment.

For start-ups, it’s worth remembering this three-stage process:

1 - Problem
2 - Solution
3 - Story

1 - Understand the problem you solve.
2 - Understand your solution.
3 - Tell stories that link the problem to the solution.

If you can do the above well, the marketing is an investment that allows you to tell your stories to more people, more often.