This simple idea changed FMCG Market forever | CHIK Shampoo Case Study

Close to 40 years back, most of these FMCG products were sold in large packets and bottles. Hence, they were only limited to those who were well off. There was no concept of sachets back then. But, a small entrepreneur from Tamil Nadu introduced the concept of sachets to the entire country forcing even the large MNCs to follow suit. In the process, he ended up building a 500 crores INR shampoo brand called Chik. And today, almost 70% of the shampoo sales in India happen in sachets.

In this video, we will understand the concept that brought about this revolution.

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#chikshampoo #sachetrevolution #cavinkare Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[ThinkSchool]

Correction @6:08
It's 36p increase and 76% increase in cost!

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The way you narrate the case studies, these great ideas seem greatest

[ppp]

One day we will be looking at a case study of how this YouTuber went from a few thousand to a million subscribers so quick.

[rudrathakar]

I still remember that before around 10 years a free Shampoo packet of 2₹ or a small toothpaste or small hair oil bottle used to come free in the Special Sunday newspaper in Gujarat (don't know about other states) sponsered by the manufacturing company.
Btw you are going to rule YouTube in the upcoming 2-3 years🔥🔥🔥 keep it up👍

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[subhamshaw]

I recently read this case study for one of my Marketing classes at IIM-A. We discussed BOP and how sachets were revolutionary in the rural market but the way you narrated this story, it gave me a different perspective to look at it.
Love your videos!

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[janhavibhatt]

Wow it's interesting to see how they gamed their customers and still earned profit out of it, hats off to these revolutionary entrepreneurs