Customer Loyalty Programs and Strategies for Marketing | Merkle

Loyalty programs can be found everywhere these days, and marketers know all too well that the proliferation of these programs makes it difficult to break through the noise and capture consumer attention.

To truly stand out from the crowd, brands must go beyond the transaction to create enhanced experiences and engagement opportunities across the entire customer journey.

Learn the #1 cause of dissatisfaction with loyalty programs and find out what consumers think:

35% Want to be able to unlock additional features or use tools to find products
86% Want to select the benefits and rewards they receive
59% Indicate that the most important way a brand can interact with them is through surprise offers and gifts

This annual report highlights what you need to know for 2020 to ensure your loyalty and rewards strategies are not only current but relevant and impactful.

TRANSCRIPT:
So let's talk about Merkle Loyalty. The Merkle Loyalty Strategy. We actually have some of the best loyalty capabilities that are available in the world, starting with the loyalty plus platform, which operates across Asia Pacific, India and the United States. That's also coupled with world class strategy that helps brands determine how to implement a loyalty program over time to achieve the performance marketing results that they desperately need within the loyalty practice. We offer a full menu of services from loyalty, blueprint and design, which helps define the right loyalty strategy for the brand and the customers they're trying to keep or attract.

We offer technology, discovery and blueprinting to determine how to integrate loyalty plus with the MarTech stack. And we offer loyalty plus and loyalty plus has a full service user interface. In addition to being enterprise grade software that can be integrated with the MarTech stack. We're truly differentiated where the brand can manage loyalty, recognition and incentives down to the individual level. So imagine a customer service representative or a marketing lead trying to reward or recognize an individual, calls a call center, or experiences some problem with the product that can all be done within seconds in the platform.


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