How Grocery Stores SCAM YOU!!

Find out about the marketing tactics that will have you buying all sorts of things you never intended. Don’t fall victim to supermarket tricks!

0:00 Introduction: How supermarkets trick you
0:53 Grocery store real estate
1:46 Supermarket tricks
2:41 Color marketing tactics in grocery stores
5:11 The checkout line
6:19 Price and sales tricks
7:14 Label tricks
10:03 How to combat grocery store tricks

Today, I’m going to tell you how supermarkets get you to spend more money and control your food shopping experience. The majority of grocery store profits are not from markups on products! Around 50% to 75% of grocery store profit is from real estate, known as slotting fees. Food companies or brands spend money to have their products placed in prime locations in the grocery store.

Companies want their products in “the golden zone,” right at your eye level. This can lead to 8 times more product sales! Grocery stores use numerous marketing tactics to control your food shopping experience, such as manipulating grocery store layout, artificial smells, and floor texture to slow you down.

Supermarkets will place high-priced items near low-priced items and use color marketing tactics to their advantage. They also use social proof, such as retail tricks like “best seller” or “customer favorite,” to boost sales. The cereal aisle is the most profitable aisle!

Around 16% of the total sales of a grocery store are purchased from the front of the store! It’s no coincidence that candy lines the checkout aisle.

Labels are also very tricky, and similar marketing tactics are employed! Just because a product is labeled “natural” or “organic” doesn’t mean it’s not filled with sugar and starch.

To combat these supermarket tactics, avoid grocery shopping with kids or if you’re hungry and tired. Write a list and stick to it! Shop the perimeter of the grocery store, and don’t go into the junk food aisles.

Dr. Eric Berg DC Bio:
Dr. Berg, age 59, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the author of the best-selling book The Healthy Keto Plan, and is the Director of Dr. Berg Nutritionals. He no longer practices, but focuses on health education through social media.

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Disclaimer:
Dr. Eric Berg received his Doctor of Chiropractic degree from Palmer College of Chiropractic in 1988. His use of “doctor” or “Dr.” in relation to himself solely refers to that degree. Dr. Berg is a licensed chiropractor in Virginia, California, and Louisiana, but he no longer practices chiropractic in any state and does not see patients, so he can focus on educating people as a full-time activity, yet he maintains an active license. This video is for general informational purposes only. It should not be used to self-diagnose, and it is not a substitute for a medical exam, cure, treatment, diagnosis, prescription, or recommendation. It does not create a doctor-patient relationship between Dr. Berg and you. You should not make any change in your health regimen or diet before first consulting a physician and obtaining a medical exam, diagnosis, and recommendation. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition.

#keto #ketodiet #weightloss #ketolifestyle

Thanks for watching! I hope this helps you understand some of the supermarket psychology used to trick you! I’ll see you in the next video.

[freakyflow]

Dad worked for casino design And sales ..Casinos have no clocks anywhere to tell you its time to leave No windows to tell you its day or night Dark ceilings so you dont bother looking up Bright floors/carpet to keep you looking ahead Flashing moving lights to keep you happy And awake And a design to better get you lost Than know exactly where the exits are. Cashing out normally has a long gated rope line And 1 teller that is told to work slow...So you spend more coins waiting for the line to lessen...This floor plan Idea was sold to IKEA in the 80's And this is why you need painted lines on the floor And walk past 1000 items before finding what you need

[DhillonDapinder]

This doctor's conscious is still alive. Most people do not dare to speak the truth. I admire him a lot

[chaasadbanyahawadah]

Protect this man... his knowledge is saving lives

[angelpjc]

I worked all positions of a grocery store for years. The set up, lighting, little things are trying to get you to buy more and more. Why is bread away from the milk? So you have to walk across the store and pick up things you don't need.
I am glad that I worked there, even though it was long ago. I see any store for how they are truly set up. My kids know how to read a store and get past the fluff.
Thank you, Dr. Berg.

[newearth]

Since 5 years ago I eat healthy ( no sugar, no, no sweet/ cake biscuit, ...junk food, no processed food, no soft drink / juice ....) & I never drank alcohol or smoked any cigarettes/ drugs in my life .
When I go to grocery store I never buy them and whatever I buy I read the ingredients first, never buy canned stuf and try to buy them in jar, never buy cooked or pre cooked, I cook from scratch.
I've lost 12 kg and now I'm 58 kg, so happy.
Thank to you Dr. Burg for your eye opening videos you make for us ❤👏🙌🙏❤️

[Ivar-V]

Since going low carb my grocery shopping is simpler and faster. One of the first things I noticed is how much the store is filled with crap I don’t need but they try to make me want.

[stevesmith]

A little more than 2 years ago, I dropped all sugar, processed foods, and high fat content and went to an all-natural, low sodium diet. No cheat days. It’s become a lifestyle. I lost 35 pounds and kept it off and feel much better thanks in part to not having glucose spikes. Thanks for educating all of us, doc.

[chantellmendez]

My husband thinks I'm lazy for ordering my food at Walmart but I tell him, it not only keeps me in budget, but I also don't buy things that are not on my list!! I rather shop alone because my bill is always higher if not

[leewilliams]

I agree with everything you say. There is no real food in our grocery stores today, I call it junk. It’s really sad.

[lostfan]

So, you said a couple of things early on that are problematic.

I spent 15 years working for Kroger (various depts and in store management). The fresh bread smell is not artificial. It's not "pumped in". It's the result of the bakery department baking the bread. Now, the reason the bakery uses par-baked bread instead of fully baked bread is because they want to be able to bake it so that the store will smell like fresh bread. But it's not pumped in.

The rough flooring in the produce department has nothing to do with slowing people down so that they buy more product. The produce department has rough flooring because it's the most likely place to experience a slip and fall. The product sits unwrapped on tables, and it's pretty common for a grape or a lettuce leaf to fall onto the floor where somebody will slip on it. So in produce they use rough floors to reduce this problem.

Grocery stores definitely do a lot of things to try to manipulate their customers. A lot of what you said is accurate. But you definitely got a couple of things wrong

[alishabohnert]

You'll never find coupons for fresh, whole foods. It's always junk food and chemical laden products!

[pjprevite]

Thank you for not playing any tricks on us Dr berg!! Your help is beyond measurable have a great day!!

[michaelrock]

Very little real food in grocery stores. I enjoy walking past isles of junk because it's good exercise! Also reminds me of how educated I've become. Thanks Dr. Berg

[kabuti]

My diet is easy because now i only eat no sugar, no carbs, no processed, no toxic ingredients. That only leaves me with a few of the same foods, eggs, some cheese & i grow vegetables. Thanks for your recommendations!

[chowgirl]

In the mid-eighties, I bought a book called Fit For Life. Been following that strategy ever since. It speaks of eating fruit in the morning, not mixing starches with protein, fasting once a week (I don't do that anymore because husbands like to eat every day), etc. At 63 years old, I'm still not on any medications and weigh around 130 pounds! I began using Einkorn flour to make homemade bread that I use for toast.

[scottcurtin]

Fascinating.
I’m 55 and consume mostly red meat. I gave up processed foods and most sugar and carbs a few years ago. It was a game changer.
I feel and look much better.

[jordana]

I rarely go into a grocery store, I don’t eat bread, I don’t drink milk, get my veggies, eggs and grass fed meat from a local farm, I get raw sheep cheese from Amazon and fresh fish locally on a Tuesday. This is all thanks to Dr Berg, my diet was mostly processed food up until 2 years ago.

[johnreynolds]

Tricky little buggers... Thanks for the heads up😉

[alp]

Fantastic video, Dr. My wife and I, stopped going to the food stores. We shop only via our local store APP and home delivery. We found out that by doing so, we dropped the weekly expense by 40%. It makes us shop only for what we really really need. I wish we thought about it before. I recommend all to try.

[madelinesanchez]

Since most grocery stores now have curbside pickup and/or delivery, I seldom go inside the store itself. I just go into the store’s app, make my grocery/shopping list, and choose whether I want curbside pickup or delivery. Easy peasy! Love it!