How I Launched My Brand | Shay Mitchell

Back in late 2016 when my mind whispered the idea "you should launch a travel brand", I had NO IDEA that this urge would take me on a two year long journey all over the world, into dozens of meetings with hundreds of people, thousands of hours of work later... but here we are and I couldn't be happier! This is the story of my baby Béis...

Filmed & Edited: @jonbrandoncruz

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Hello! I’m Shay Mitchell, best known as Emily Fields in the television series Pretty Little Liars. Subscribe for my fashion, hair, and makeup tips. My favorite food recipes, travels and the fitness routines that keep me healthy! Join me backstage on the Pretty Little Liars set, on photo shoots and my crazy wild adventures!

[ShayMitchell]

Since I started traveling my dream has always been to launch my own travel line. What's your dream and are you going after it? - xoxo Shay

[annabelbetoni]

Everyone is launching makeup brands and it is SUCH a good idea to launch a travel brand. No one really does that

[eviewhy]

love that you documented the process!!! and your designs look so luxurious i luvvvv! congrats girl!!

[amelianap]

I love how much this product means to her and how much work has been put into it.

[ericaadkins]

Wow. It was great to see all the hard work you put in & it definitely payed off I just got my pink cosmetic bag and it’s beautiful!! ❤️

[jessamoreno]

Honestly, I had no idea how hard it is to create such a high-quality brand. Round of a pause for shay 👏👏👏👏👏👏👏👏👏👏

[avapatrice]

I think I comment on every of your videos saying how much you inspire me. I can’t believe how much you have achieved. You have inspired me so much shay and you don’t know how proud I am of you. Keep going shay, I’m always with you! 🌈✨❤️

[JovanVasiljevic]

Ughh wow Shay!! Love this!! Can't even imagine how it must have been to finally hold those products in hands! You're such an inspiration & I'm so proud to stan a legend who puts so much hard work into everything! xxx

[emmas]

Shay, you're an inspiration for all of us ❤️💕

[RomneyRanjo]

What I love most is that Shay launching her own Travel Bags seemed so unepected given other personalities’ trail of releases (Make-up line, merch, beauty stuff) but also so fitting and perfect for her ❤️

[fannypetters]

I LOVE Béis so much!! This entire collection is AMAZING! 😍 Shay words can't express how proud I am of you and everything you accomplished. You put your entire heart and soul into everything you do and that's so amazing and inspiring and seeing you achieving your goals is so wonderful. Please never forget that I'm ALWAYS here for you. I will always be by your side and I will support you in everything you do no matter what. I love you more than anything else in my life. 💕💕

[LeendaDProductions]

this is so cool to see you go through this process! hopefully to see more!

[AutumnAOlsen]

I'm so PROUD of this woman right here! From "Pretty Little Liars" to "You", to "The Possession of Hannah Grace" and, so many more projects! She is really out her just POPPIN and being the best Boss that she can be! Do you boo and keep up the Hustle!

[yasminanoujoum]

you never really think of the actual hard work it takes to make stuff like this - you’re amazing shay <3

[kadiemalcolm]

I love her more! So raw and real. Definitely HANDS ON Shay 🙌🏾 such an inspiration 😊

[terezatomic]

BÉIS IS A M A Z I N G 😍 I'm so proud of you in every single way... What you have achieved is overwhelming 😍 I still can't believe that I ordered my backpack which is literally the best one I've ever had... It's so useful and I freaking LOVE IT 😍 You put your heart and soul into this and that shows who you really are... You're the goddess and I love you ❤ I'm so down for ordering more things from Béis 🙌

[JesusChristreinzover]

Thank you Shay. I'm really inspired. I'm glad you didn't give up amidst the panic attacks and near hair loss lol. Thank you thank you thank you. Gonna invest in one

[Tatyanaisme]

Honestly your hard work speaks for itself. I have the Weekender, the Dopp, and the Cosmetic case and they are EVERYTHING.

[LetsHangOutWithAmna]

This is the most awesome video 😍
Please do whole series from start to end. Where you started, how you started, how you found out people, how you did everything, you marketing etc. Omg Im so inspired by this. 😍😍😍😍😍😍😍😍😍😍😍
This is the best video. Coming from such a successful person like you, this made the video more worth it.
And people in the comment section who are complaining about how she had everything. If they would just do hardwork more and complain less, may be they’d be able to achieve more than they think.
Shay please don’t listen to them, continue what you are doing and share the process with us who really want to see everything. ❤️❤️❤️❤️❤️

[jessamoreno]

Shay is so empowering! I travel ALOT so when shay launched her line I was like FINALLY a travel brand I love!!!