How I Started My Clothing Business at 20 | Marketing Strategies, Investments, + More!!!

I am SO excited to finally share this with all of you! I hope all of this information serves you well! I formatted this video by topics - within those topics, I answer questions you guys sent in on Instagram. All the time stamps are here so you can skip around if you want :)

1:25 - Concept - I talk about how I came up with my business idea and why I started it!
- 3:30 - How much did you prep before starting?
- 4:01 - How do you make yourself recognizable?
- 5:58 - How many pieces should be in a collection? How often should you put out a new collection?
6:33 - Production - I talk about my production process and things to keep in mind for it!
- 8:05 - Where do you buy bulk fabric?
- 8:46 - What sewing equipment do you use?
9:20 - Investments/Finances - I talk about budgeting, how much I spent, what I spent my money on, etc.
- 12:29 - How do you price things?
- 15:16 - What do you use for bookkeeping?
15:37 - Branding - I talk about how to create a distinct brand aesthetic, making your brand recognizable, mission statements, etc.
- 17:15 - How you manage your limiting beliefs?
18:53 - Marketing - I talk about the different platforms I market myself on and how I go about it!
- 21:56 - What are your marketing strategies? (I talk about going viral here!!!)
- 24:37 - How did you build your following?
26:06 - Website - I talk about what should be included on your website!
- 27:05 - How did you make your website?
27:35 - Promoting/Launching - I talk about promoting before your launch and what launch day can look like/what to do after
- 29:06 - Do you do unpaid collaborations or PR packages?
29:56 - Shipping - I talk about how I ship things out
- 30:58 - What shipping supplies do you start with?
- 31:56 - How do you set up world wide shipping?
33:04 - Analyze - I talk about how to improve and continue to grow after launching!
Extra Q&A:
34:14 - How you stay motivated?
34:58 - How do you manage your time?
36:02 What legal things did you have to do? Did you register your business?
36:43 - How do you deal with hate, negativity, or unsupportive people?

my personal socials:

my brand:

my podcast (Unfiltered Fashion Talks):

#smallbusiness #sewing #lifestylevlog

Tags:
small business, life in my twenties, Los Angeles, lifestyle content, sustainable business, fashion, nyc fashion, fashion brand, handmade fashion brand, productive vlog, aesthetic vlog, productivity, time management, day in my life, pop up shop, eco-friendly, sustainability, aesthetic, motivation, fashion design, sewing, dress form

[NataliaTrevinoAmaro]

Hi!!!! I uploaded an "updated" version of this video with some new things I've learned a year later if you want to check it out :)

[yaminanatsaret]

Ugh YES! to when you broke down how to price things. It makes since how these high and luxury brands are so high. (Quality material and labor of 50+ people). People don’t realize how many people are putting in labor for these fashion companies. At least those who are paying everyone fairly. At first I thought of pricing things based on how much I would pay for something but it’s not always that easy. You explained so well.

[smithlea]

Natalia, I'm in awe of your dedication to ethical fashion! I recently started my own creative project, and the way you emphasized social media for marketing resonated with me. I found boost app social, and it's like 8 apps in 1 for platforms like insta and tiktok. Super helpful for creators like us to stand out!

[rhondawells]

As a 50 year old woman starting to follow her dream..thank you! You are encouraging and so pleasant to listen to. I’m going to binge watch more of your updated content right now. Love how open and sharing you are ❤️

[ivanadzidic]

Well done, young lady! Starting your business in such a difficult year, being sustainable and figuring it all by yourself. You're such a positive example.

[shmwmlam]

You are really inspiring. You are almost half of my age. I always wanted to started my own business. But fear gets me. I am really shy and awkward. So social media is my worst enemy. I am really weak in that area.
But watching you made me wanna start my business. I do have all the professional qualifications and technical skills. I think its time to finally throw my fear away

[christyogle_thedinnerbell]

I'm so inspired by you. I'm in my 40s but just now following my lifelong dream of starting a fashion line and you make it feel attainable. Newish follower and really appreciating your content!

[lianunez]

me while watching this entire video: ✍🏻✍🏻✍🏻✍🏻✍🏻✍🏻

but seriously though, you're such an inspiration to me! i want to start my own handmade clothing business one day and all of your videos help so much 💖

[sidigitalagency]

#we #boost #any #kind #of #bussines. Heard for us?

[chinayacrooks]

this is SO inspiring and informative. I am in the process of coming starting my own brand, and this was so helpful for me!

[silverfranklin]

Investment are stepping stones to success, investment is what create wealth

[alo_vermusic]

That was so helpful! I recently quit my 9-5 to start an up-cycled clothing business and its so comforting to see someone else my age getting successful at it and being willing to share advice. It can be scary to invest money in yourself, but totally worth it! thank you!

[camillamadsen]

Your story is so inspiring! I’ve had a dream of starting a fashion brand ever since I was little. Good on you for just going for it and starting a business!!!

[destiniefaulkner-dgvs]

I love how you talk and how you communicate...you are making great videos

[athasiatomas]

I don't usually comment in Youtube vids, but I just want to say I admire you so much for doing what you love the most and being positive and hardworking about it. You're such an inspiration to me, and I aspire to be like you when I grow up.🥰

Wish you the best, Natalia!😊

[claudiabook]

can you do a video on how to embroider? Like the software and process!

[JenFindsGems]

I love this video! Not a second of wasted space here and it was so easy to sit here and watch you break everything down. Thank you for sharing your experiences, you’re such an inspiration!

[SofiesSpectrum]

I really appreciate how open and transparent you are with your business. Thank you, this is super helpful!!

[cretenagneseverlaet]

Can’t like your video enough 😁 It’s a pleasure to listen to you ! You’re a creative person and you understand how business works. You have it naturally, with your common sense. You ask yourself the right questions for your business, like the Why?, the identity and branding, the mission etc. You use the right terms, and the right message :) BRAVO ! 👏😍
Thank you for sharing your experience and knowledge! 💝

[jasminelanda]

Ive worked in the fashion industry for 10 years in LA. you are a very impressive young lady and so inspring