How I Brought My First Product to Market – Idea to Launch

▬▬▬▬ Video Description ▬▬▬▬
How to bring a product to market. From initial idea to product launch. In this video, I'll share an overview of the industrial design and development process using the Double Diamond method, what it takes to name a product, how to craft your brand messaging, and how to market your product. Watch till the end to see the final product reveal.

Learn how this collaboration between Grovemade and Mod Musings came to be, and how the Note-Taking Kit was created.

▬▬▬▬ Links & Resources ▬▬▬▬
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▬▬▬▬ Video Chapters ▬▬▬▬
0:00 – Introduction
0:58 – The Double Diamond Design Process
1:27 – Discover Phase: Understand the Problem
2:35 – Define Phase: Determine the Design Challenge
3:16 – Develop Phase: Explore Potential Solutions
4:35 – Deliver Phase: Build the Solution that Works
5:30 – Product Naming, Messaging & Marketing Overview
5:46 – Product Naming Process
6:49 – Developing the Brand Messaging for the Product
7:40 – Product Marketing Using Organic Content
8:20 – Sponsored Segment by Shopify
9:10 – Product Reveal: The Note-Taking Kit
10:30 – Reflections After Launching a Product

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DISCLAIMERS:

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▬▬▬▬▬ Credits ▬▬▬▬▬
Created by Matthew Encina
Additional cinematography by Jona Garcia, Max Brown, and Taeha Kim
© 2023 Mod Musings, Inc.

[christophercassar]

What a fantasic story to tell. As an industrial designer I can appreciate the time and effort that go into products that may seem simple. It's not easy to bring an idea to market so well done. An inspiration to anyone who has an idea.

[mattwright]

As usual, there is much to love about this video: Crazy good production value, thoughtful writing and narration, clear simple explanations and boat loads of valuable insight. The signature Matthew Encina is in full effect (and so good) as per usual. A thing that stands out to me is your transparency around the relationship with Grovemade and how that all works. I haven't seen many other collabs so clearly unpacked, and it's very cool to see the mutual respect and genuine working relationship you have together.

[alphawolfi]

It is wonderful to see how much you have grown throughout the years. It is an honor to continue watching your videos, Matthew!

[edwardleefilms]

This is such a cool collaboration. Such a simple, practical, but beautifully designed set of products. It's really awesome to see the entire process that went into this!

[JorgePowell]

Whew, what a journey! The note-taking kit looks amazing, that white oak and leather combo is incredible 😮‍💨

[ColeMcLennan]

The attention to detail is crazy. The paper packaging around the note pad (10:43) with the envelope+seal style enclosure ALSO matches the angles at the top of the mod musings logo. Essentially blending the mod musings branding in with the the more obvious grove made logo… Amazing. Love the look of this collection!

[lizziethelemon]

As a mechanical engineer who works with large mechanical equipment, this was pretty neat and cool to watch, I love the design thinking approach. As mechanical engineers, we tend to start and spend more time on function first, with fewer aesthetics, and usually, the designs are not very human-centered most importantly, we design for manufacturing so modular, reusable designs and we go hard on cost and materials. Industrial design on the other hand is pretty creative right from the brainstorming and you can kind of go wild with the ideas.

[dhondup]

Congratulations on the product launch, Matthew. Thanks for showing behind the scene of making a product, that’s a lot of work! I wish you success with the product.

[firkalali]

I am beyond fascinated with the design thinking process in creating a physical product that solves everyday problems.

[JM_Architecture]

Thank you for taking the time to document your process! It's evident that you enjoy not only the finished product but also the steps it took to get there.

[enricotartarotti]

I'm a fellow creator and I work in software, but I'd love to launch a physical product in the future. Watching this video was so inspirational (and also quite scary to see everything you need to get something to market). AMazing!

[tanishqhalder]

This is gold! Thank you so much for being my inspiration throughout my design career! 🙌🏿

[matdilisio]

Thank you, Matt, for existing. Your videos should be studied in school because I always learn so much from you. I've been numbering each page of the notes to organize them and store them in the desk tray. I've always wondered if there's another way to achieve this without messing everything up. It's great to see the behind the scenes of the Grovemade team, a big greeting to everyone! 👋

[petembugua]

It is fascinating how much details go into a product... every other product developer team I see out there is a collaboration of experts... I'm a third year Engineering student with a passion to create and build...and my environment keeps throwing cold water on me... I hope that one day I will find the path to take one of my many ideas from conception to product. This was inspiring in ways. Thanks.

[jag]

When I walk thru the airport, I roam the shops - I just glance over things like this, never considering them.
Now, I have a new appreciation for them. Knowing all the planning and excitement the designer must have when launching them! 😊

[adityadengare]

The way you represent your life story through your videos, is amazing you are truly an inspiration for lot of the young generation, all the best for your new product 🙂

[prashantsharma]

As a beginner in Industrial design, This is so much helpful and inspiring... Thanks for this video✨

[rudytedja]

This reminds me on my old days as an industrial designer, love the way how you make the video so simple yet interesting to watch, as usual! always a big fan. Congrats for the collaboration and the new product launch!

[taina]

$270-$300 to take notes? #oooof I was ready for it to be $50. Clearly I'm not the target audience lol Brand Loyalists do your thing lol

[gigobanaag]

Congratulations on the big win, Matthew! We’re super happy for you and excited to see more. 🎉

The details behind the process makes us appreciate the work even more! It’s very meaningful! ❤