Digital Marketing vs. Copywriting: The 17 Terms You Need To Know

Digital Marketing Funnel EXPLAINED

Have you ever wondered about the difference between digital marketing and copywriting? 

Well, it turns out that the answer is painfully simple – but often overlooked. 
⁠⁠
Because the truth is, that In order to be a successful and highly-paid copywriter you HAVE to know and understand the basics of marketing (because it's literally the foundation of what good copy is crafted around)⁠...⁠
⁠⁠
ALL of the world’s best copywriters ARE marketers. ⁠⁠

This is why good copywriters are able to CHARGE what they charge. Because they do customer analysis, market research, strategy & positioning, conceptualizing killer hooks AND designing campaigns… all before a single word gets written!

But in order to be that highly-paid copywriter/marketer hybrid unicorn, you gotta get your lingo dialed-in first. 

The marketing world is FULL of jargon, terms and TLA’s – three-letter acronyms – meticulously designed to confuse the hell outta you. 

So in today’s video, I’m going to define 17 marketing terms that you’ll hear all of the time in your copywriting business and on calls with clients.

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[SanaKhan-phmg]

no wonder why i rely on your videos to better understand and to refresh all my digital marketing & copywriting knowledge . YOU ARE A FREAKINN

[marka.clarkii]

Thanks for this wonderful video Alex, and congrats again on the big win.!!!!

[AliHassan-urnu]

Thanks to Alex cattoni for making things easier for us. A big heart ❤️

[teddiematteson]

Thank you, Alex, for all of the work you put into your videos and especially for how useful and informative they are.❣️❣️❣️

[gisellenakandakari]

I watched the video and also grabbed a copy of the glossary (the more I see these terms explained the better I remember). Thank you so much for this, Alex!!!

[getaheadm]

copywriting is really a superpower in the world of marketing. awesome content, alex!

[consciousliving]

OMG how badly I was looking for a simplification of this marketing funnel thing! Thanks a ton Alex! And waiting eagerly for the email marketing video ❤

[maleeklateef]

In DJ Khalid's Voice: Another one 🔥

Well done, Alex.

[codyraschella]

SO much crazy good information here! Thank you! This is so helpful!

[brightpage]

Thanks! You're one of my top 5 most recommended copywriting resources!

[elizabethlong]

This is A L L the information I've been searching for compiled into one video! so informative!! thank you so much for the glossary!!

[rayvinhubilla]

Just me starting my day with a new video from Alex while having coffee, so blissful.

[rachelyy]

You consistently deliver content which is second to none, Alex. While I was aware of most of these terms, your ability to map it all out, link the concepts together and explain them concisely makes you an actual god!

[dayana_aleksandrova_]

That’s value!!! 🔥 literally taking out a notebook for this

[farooqazamjee]

thanks for making and uploading this informative video, one more thing keep uploading informative videos like this peace

[aniket]

Oh I love Magic School Bus. Why 90s. I read and watched it throughout my childhood from around 2010-15😂 Loved it Alex

[saurabhkaushik]

As a token of appreciation, I would like to tell you that You have very beautiful eyes too along with a brilliant mind...I wonder how you can speak so flawlessly in synchronization with your thoughts and script - even a Hollywood actress would take so many retakes to perform like this.

[tiffanyhamilton]

Returning to copywriting after a decade maternity hiatus actually means getting a virtual degree in digital marketing. Whoa! I had created and written blogs before to sell flashy banner ad space, but hard print copy was the thing back then. If you could offer prospects literature like brochures, newsletters, flyers, books, checklists, etc. that made you seem trackable, that made you seem more trustworthy and authoritative, more substantial - now it just makes you seem abusive to the environment or worse - ignorant. Dho! I really appreciate your snackable videos that are as actionable as they are educational. TY much for all this hard work that demonstrates your commitment to the craft. Cheers to ever higher levels of success for you. Meanwhile, keep sparkling.

[wagnerrisso]

Ótimo conteúdo Alex.C, obrigado! Beijos do Brazil!

[taniamelendez]

I love you Alex for your help. Thank you so much!