Creating User Personas: A Fun and Easy Guide!

Following our Design Research video we take you through how you can use that information and insight to create User Personas within your projects. We take you from explaining what different persona types there are right through to creating a User Persona based on one of our live projects.

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Music by Elliott Green, Velvet

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Contents of the video

0:00 Creating User Personas: A Fun and Easy Guide Intro
0:43 Why do we use personas
1:12 Why personas instead of demographic data?
1:52 What aren't personas?
2:51 Persona type one - Engaging Personas
3:51 Persona type two - Role Based Personas
4:53 Persona type three - Fictional Personas
5:56 Persona type four - Objective Personas
7:25 Making a Persona

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[Hoffibranding]

Do let us know what you think? Are there parts to a persona that have really helped you to explain things to other members of the project team?