Use ChatGPT Prompts and Priming to Create Personas - Be More Persuasive with Your Communications.

This ChatGPT Priming approach helps you create PERSONAS for the people with whom you most often communicate: work colleagues, bosses, employees, customers...

Once you define a persona, chatgpt can tailor your messages to be more persuasive and engaging for your target audience.

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STEP 1: DEFINE A PERSONA
I am going to provide you with definitions of components that you will use for creating a persona. We will call this information = [Persona]. I want you to store these components for later use.

[Persona] =
“Demographics: These include age, gender, income, education, occupation, marital status, and family size. Demographics provide a basic understanding of who the persona is and helps in segmenting the target audience.

Psychographics: This covers the individual's values, beliefs, interests, lifestyle, and personality traits. Psychographics provide insights into the motivations and attitudes that drive decision-making processes.

Behaviors: The way users interact with a product or service, their purchasing habits, and preferred communication channels. This information helps tailor marketing strategies to be more effective and personalized.

Goals and aspirations: Identifying the user's personal and professional goals, as well as their aspirations, enables marketers to align their product or service with the user's desires, creating more compelling messaging.

Pain points and challenges: Understanding the problems and obstacles that users face allows marketers to position their product or service as a solution to these issues, ultimately creating value and building trust.

Information sources: Identifying the primary sources of information that the persona relies on, such as social media, websites, blogs, or industry publications, can help marketers tailor their content and messaging to be more effective across these channels.”

Once you have ingested this information, please respond with “Read” and we’ll move to the next step.

STEP 2: TELL CHAT YOU'RE GOING TO FEED IT WITH INFORMATIONAL SOURCES (WHICH IT WILL LATER USE TO POPULATE THE PERSONA)
I am going to provide you with informational sources that I will define via the following = [information]. I want you to remember this information for later use. Then we will use these informational sources to create specific content that I request. Please confirm you understand these instructions by responding, “Read,” and we will proceed to the next step.

STEP 3: PROVIDE CHAT WITH PUBLICLY AVAILABLE INFORMATION (SOCIAL MEDIA PROFILE, RESUME, SPEECHES, BLOGS, ETC)
Here is an information source for you to ingest for later use = [SOURCE NAME]
[SOURCE NAME] = Provide the source data
Please confirm you have ingested this information by responding, “Read,” and we will proceed to the next step.
REPEAT STEP 3 WITH AS MANY RELEVANT INFORMATION SOURCES AS YOU'D LIKE

STEP 4: DEFINE CHAT GPT'S ROLE
Next, I want you to please act as a professional therapist with more than two decades of experience studying, analyzing and publishing on human personality traits and characteristics. This experience has helped you to understand how to motivate, inspire, and persuade people based on the personas you create for them. For the next set of tasks, this is your role and how you should act.
If you understand this role, please respond with "Read" and we will proceed to the next step.

STEP 5: ASK CHAT GPT TO POPULATE THE PERSONA BASED ON THE INFORMATIONAL SOURCES
Based on your role, please use the information [SOURCE NAME 1... 2... 3...] to inform the persona components from [Persona] that you have previously stored. Please create an individualized persona using the format:
“Demographics:
Psychographics:
Behaviors:
Goals and aspirations:
Pain points and challenges:
Information sources:”

STEP 6: ASK CHAT GPT TO WRITE YOU A PERSUASIVE EMAIL / TEXT / REQUEST TO THIS PERSON IN A NEW CHAT
Copy the persona output provided by ChatGPT in Step 5. Then start a new chat.
IN THE NEW CHAT WRITE:
"I am going to provide you with a persona for PERSON, with whom I want to send communications. I want you to remember this information for later use. Then we will use this information to create specific content that I request.
[PERSONA] = PASTE THE PERSONA FROM THE PRIOR CHAT HERE"
Please confirm you understand these instructions by responding, “Read,” and we will proceed to the next step.
After Chat responds with "Read, " write:

"Please act as a highly persuasive and deeply experienced writer. Based on PERSONA, please write me a {FRIENDLY}, {PROFESSIONAL}, {FUNNY} email to this PERSONA about TOPIC...

NOW THAT YOU HAVE A NEW CHAT WITH THIS SPECIFIC PERSONA, USE THE SAME CHAT FOR ONGOING COMMUNICATIONS WITH THEM.

[scrollsandtaps]

Your channel is underrated. You should have subscribers in thousands.
I just binge watched all 4 of your videos. They were immensely enlightening.
Yours is the most valuable YouTube channels I subscribed recently.
Eagerly waiting for more videos on the same topic.

[AMGGTDRIVER]

You're amazing. I subscribed. Thanks! 👍🏾

[ManiSaintVictor]

Thank you. You're the first person I've seen use variables and I appreciate your explanation

[andersoncurryjr]

You only have four videos, and I love your channel already. You've also helped debunk a lot of these fly-by-night SAAS CHATGPT apps as just basic prompts in fancy wrappers.. Thank you!

[lfegri]

Your channel is the best on the subject of Prompt Engineering that I have found so far, and I have watched a lot of videos on this topic recently!! Congratulations and please keep up the good work and keep these videos coming! You have a new subscriber here!! 😀

[JamesJosephFinn]

Well done! I'm new to this, but based on my research thus far, the principles you outline here, and elsewhere, represent an elegantly distilled explication of the (current) STOA of prompt engineering. Subbed!

[helenallen]

Highly informative and well-designed videos. Can't wait to apply this approach! Thank you.

[biggerterry]

Just what I was looking for. Very useful for creating a paper from multiple complex sources.

[davidstewart]

Hey Lawton, you a bad Man. This is Heavyweight AI master class level videos. Best I have seen. I am going to check out your site. Hopefully you have AI training courses. Please keep making the videos.

[gecco]

Wow, top notch stuff on this channel. This is a savage play on communication.

[bctsbif]

Wonderfully helpful information. Thank you for sharing all of these great ChatGPT tips. Highly recommended. #gptprompt #chatgpt #GTP4 #AI #prompttutorial

[qbvblwu]

Fantastic ChatGPT video! This explanation of ChatGPT was extremely clear and insightful!

[karanrocks]

Super Awesome! Loved the content, It was Super helpful. Thank you so much

[davidstewart]

Hey Lawton, please do at least 1 video every week. You can make this content in your sleep. If you are too busy I understand.

[tacticaldesigns]

You could put this all into a single prompt and either post the info in that prompt or post the extra info in the second. Sooner or later ChatGPT will begin forgetting your format or what the specific variables you want and require you to start over again.

[st]

Amazing. Question: Is there anyway to drop a link in to have it reference? Or do I always have to copy/paste from a source? Like you mentioned a LinkedIn profile for example. Can I just tell it to check their page? Want to make sure I'm understanding ChatGPTs limitations (if any!). Thanks again for all your excellent content!

[ocuix]

Another great, easy to follow, step-by-step video! Thanks so much!
Do you think it’s possible to pre-train an LLM to understand a body of company info relating to policy etc, plus their brand values/behaviours and so on, plus the writing/speaking style of, say the CEO, and have it respond to questions which are based on the pre-trained input? This is an idea I’m working on at the moment and I’d be interested in your take on it.

[EnlightenedHustlers]

Nice content. Can you teach prompt engineering as well? I would like to learn how to create useful and professional prompts

[PaulFletter]

awesome. thanks. Been at this a while and you have great organization. DO you run into memory issues after a while? can you tell me more about how you deal with that? i feel like after I go for a while in a chat, especially in the pitiful situation when you keep going back and forth with prompts that aren't quite getting what you want... What are all the ways to make sure there is persistent memory? What to do when you encroach on the 4096 token limit. limit of the memory? (in ChatGP...without fine-tuning your own model, that is) Cheers

[pioneerventures]

Where have you read that it can keep in memory so many steps? Are you sure about this ? Is there any technical documentation for this ?