How to create simple User Personas (2021)

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A persona is used in product development, design thinking, and marketing, to make a quick summary of your user's context, motivations, needs, and the ways they might use your products.

A persona is a fictional character that represents a typical group of users that might use your product in a similar way.

Having a persona helps you to focus on what matters most to your users and help put yourself in your customers' shoes when making decisions.

That's why you should always test if your assumptions are correct about the personas that you create.

In this video, I will show you the steps you can take to get from a generic customer to specific personas so that you can improve your product, and the marketing of your product and bring more value to your customers as a result.

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