Kyrie Robinson: The Secret to Developing Effective User Personas

When you're optimizing and developing your product you need to know who's going to be working with it. Not who you think is going to be touching it, but who will actually be working with your product day in and day out. So to truly have accurate user personas you need to start collecting data.

As Kyrie Robinson, a Partner at Silicon Valley Product Group, explains, the key to getting this data is to get out there and talk to your users. That's how she was able to discover that the motivations and goals of users ended up being altogether different than what she and her team had anticipated.