I asked MatPat how to grow on YouTube (40M+ Subscribers)

MatPat has 40M+ subscribers and is one of today's smartest YouTubers after starting Film Theory, Game Theory, Food Theory and Style Theory channels. I had the opportunity to sit down with MatPat aka Matthew Patrick about creating YouTube's biggest channels, producing his highly researched videos, working alongside his wife and partner Stephanie Patrick, and more.



#MatPat #MatthewPatrick #GameTheory #GameTheorists #FilmTheorists #FoodTheorists #TheoristMedia #styletheory #stephpatrick #interview

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TIME STAMPS:

00:00 Intro
01:08 How To Start A YouTube Channel
04:06 How MatPat Uses His Voice In Videos
05:40 Why MatPat Waited For 3M Subs to Quit Job
07:24 How Game Theory Started
08:15 Finding Work Life Balance
09:20 MatPat’s Rare Strategy For Working With Creators
10:00 Programming Your YouTube Channel
12:09 Is MatPat The Edgiest Creator on YouTube?
13:00 How MatPat Makes His Theory Videos
15:05 How to Program Your Content
17:43 YouTube Thumbnail Tips
21:31 MatPat’s Thumbnail Creation Process
23:35 3 Tips for your Call to Action
24:34 Getting Your Audience to Click
25:36 The Decreasing Importance of Subscribers
26:00 Signs of a Healthy Channel
26:35 The Strongest Call to Action
28:33 How MatPat Launched Food Theory
32:05 Working with a Partner
33:28 Hiring Advice
35:15 Inside Look at MatPat’s Team
36:35 How Much Did MatPat Make Last Year?
37:40 Is MatPat The Next Host of Jeopardy?
39:20 Why Mat Would Be A Great Host
40:10 The Stigma Around YouTubers
41:35 Changing The Conversation For Creators
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PAST EPISODES:
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CREATOR TOOLS:
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GEAR: I've scoured Amazon to test the best gear to get cinema quality on a shoestring budget...

If you buy and have any questions on set up, feel free to comment or DM me.

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CREATED BY:

Jon Youshaei, Forbes 30 Under 30 who worked at Instagram and YouTube for past 8 years.

DM @Youshaei on Instagram to say hey

[youshaei]

I'll also be in there answering your questions, giving feedback on your videos, and more 🔥

[CarlsCozyCorner]

Call him whatever you want, but listening to Mat talk in his element about his thing is fucking incredible

[Itscoffeebae]

HOW DOES THIS NOT HAVE MORE VIEWS. Great job on this interview and channel!

[RebakaChan]

As someone who was there for that thumbnail panel; it’s legit some of the best advice you can get on the platform

[ollie]

Honestly my favourite interview you’ve done.
I love the in-depth discussion on the optimisation of YouTube content.
If it’s possible getting someone like Mr Beast on to talk about that would be a super interesting conversation!

[CZsWorld]

I love how you use the part where he was demonstrating the best faces for thumbnails... for the thumbnail for this video 😏

[mmax]

I saw a short and i do not regret clicking on this. I learned so much stuff! The questions and interview went so smoothly i didnt even notice how long it was. Great vid!

[fightermantv]

Actually saw this video through a YouTube short, had no idea Matpat did an interview about this until I saw it. I feel like not many people realized this happened so I'm glad I found this video

[BerserkerTwo]

I haven't watched the theory channels in probably years at this point. I saw a clip from this on a short and immediately came to watch. Love him or hate him MatPat has a better understanding of the mechanics of content creation than probably 95% of people in the space.

I remember him once talking about how he even optimizes his color scheme to maximize engagement. If he started a company and filled it with hand trained consultants it would do gangbusters.

[spaceboy]

This was really well put together! i love interviews like this and it's shocking how few people have seen this.

[paradox_ghost]

I found this through a youtube shorts video and I'm glad I checked out the actual video! Its well made and very enjoyable and I'm surprised there's only 4k views on this.

[falcon]

I can honestly listen to Mat talk all day especially when it's something he's passionate about. This interview was great, I like how it was so well put together, the *-packing-* pacing and how you asked intriguing questions and let Mat answer them freely which led to adLib questions. It felt like just an ordinary discussion rather than a scripted list.

[AnthonyM-wgfg]

MatPat should literally teach a lecture of "How to be a professional Youtuber."

[AnotherRandomChannel]

This was extremely interesting and fun to watch! I'm a big YouTube nerd and when Matpat said "you read thumbnails left to right" and "Your first 5 videos are a thesis statement for your channel" I lost my shit and started pacing and laughing just... Wow. Seriously awesome video :)) Loved it all the way through

[radar]

it is not cool that so few people have seen this video everyone who has ever wanted to start a channel or wants to know why youtube is the way it is will love this video. It is so entertaining and genuinely uniquely informative

[fynngreen]

What a great interview! So glad the algorithm gifted it to my page!

[JseanPrime]

As a viewer of Matpat for years, I absolutely love this video!

[theaviator]

MatPat is by far my favourite YouTuber. I’ve always been the nerdy type when I’m alone (I’m a bit of a jock at school and with people) and I always look for lore in everything I play or watch. I love learning and MatPat is able to make it fun and with something that is very important to me. I’ve honestly learnt so much from this guy. He is very popular but I believe he should have more because of the amount of nerdy people on this site. Love ya Mathew

[valentin.nguyen]

wow... hearing MatPat's video-making process and YouTube journal is incredibly inspiring. I could listen to him for hours if he gave a lecture on how to crack YouTube's algorithm! thanks so much for this SUPER informative video! 🔥

[MasterDiddySan]

Fantastic interview. Thanks for sharing!