How to control emotion and influence behavior | Dawn Goldworm | TEDxEast

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The world of scent and its influence is more powerful than you may be aware.

Dawn Goldworm is an internationally recognized olfactive expert and the Nose behind successful fragrances for American Express, Lady Gaga, Design Miami/ Art Basel, Mercedes Benz, Valentino and many more… The inspiration of 12.29, Dawn’s vision of enriching brand experiences through scent, began with her Masters at NYU. Dawn’s expertise in perfumery is the result of years of training and research along with her work at Avon’s global NY headquarters and Coty Beauty in NY and Paris with a focus on North America, Europe, Middle East, Eastern Europe, Asia and LATAM fragrance markets. Dawn’s rare abilities in synesthesia (blending her sense of sight, touch, sound and smell), guide 12.29’s unique scent creation process, transforming branding into a complete sensory experience.

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This should actually be entitled: "How Does Scent Influence Emotion?" This has nothing to do with controlling your emotions.

caramelsandiego
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just to summarize : smell good always and keep surroundings clean

idote
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I was waiting for her to tell us how to use the smell in a way that is beneficial for all of us

positive_energy
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I went to elementary school with Dawn and her Twin sister Samantha. These two girls were brilliant then and now. Great Ted Talk Dawn!

tanksandtrainz
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Wow, I never thought of a smell in such a way, really interesting perspective. Although the title is a bit misleading, the talk itself is one of the best I have seen so far. The idea is presented in a clear and coherent way. I enjoyed it.

vladbilous
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Dear Comment-reader: you dont have to read any further than this. All the other comments down there are either complaining about the title that doesn't fit the talk or that the Lady upstage looks like Jennifer Lawrence.

Oh and if you're still here, it's also dreadfull, that she demands that there are only 7 notes in music. Well... no. There are at least 12.

Thank you for reading.

deborahregez
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I'm a therapist and I like the idea of using smell to help my patients. These TedX videos really give me some great ideas for group discussions.

DeeEll
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My God this woman is stunning, I remember when zellweger looked like that, those eyes and cheekbones are incredible .

duantorruellas
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This was enlightening. I understand the how toos now that Dawn have told me the system behind and have given clues to different uses. And I love the calm way of presentation. Makes it easyer to listen to the words. The title is 100% perfekt. The part about manipulate is problematic as the word is used different in scientific and mundane worlds. So I understand some peoples reactions. But there are situations when noone thinks manipulation is wrong. Dawn told one good example. The mother manipulating the child to become soothed by putting her smell in reach of it.

patrikhallberg
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It's a good explanation of scent. I think similarly how scent emotionally engages us to a particular place, age, thoughts you have gone through.

kazinahian
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Its a great talk, yet it is disappointing because after reading the title you would expect something different... It was nothing about 'how' ... it was more about 'with which tool'

SebiSzabi
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I have a new venue opening.. it's going to smell nice and season changeable thankyou for this talk - great lecture! Much appreciated!

SipzCdj-Google
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I wasn't expecting that. Thanks for the information.

ricardon.
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Thanks for the video. Now I know how to better control my emotions.

ryanfrizzell
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thank you! There is something called: Maharishi Aroma Therapy. Where they use essential oils, for different ailments, imbalances and for general wellbeing etc.

persletten
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I have walked out of stores because I have an aversion to those artificially scented vapor diffusers. It's the smell, and the fact that I know they are trying to manipulate my buying choices . it disgusts me.

annettebejany
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I've learnt something from this video

dreamworld
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Amazing content.... Such a sensible influential talk. 🌸

ramanachandrasekar
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That's nice. I have always ignored it.

anand.maheshwari
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Inspiring to use and think of smell/scent in another way.

ivyzhou