VW - The Wheel - Johannes Leonardo

Adbrands Daily Update 9th Jan 2021: "The Wheel". Here's Johannes Leonardo's latest for Volkswagen in the US, an update of sorts to the celebrated evolution of man pictogram, but applied here to vehicular transport by way of the zoetrope. The final reveal of the VW ID4 shows a rather nifty electric SUV, but the main fascination of this ad comes from the preceding 75 seconds. These moving picture machines are astonishing. They were all built for real for the ad, even though most of them had never previously existed. Yes, electric cars are brilliant too, but the Babylonian stone disc zoetrope which opens the ad is a real gobsmacker.