How to Have the Best Linkedin Profile - Avoid These Profile Mistakes

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How to Have the Best Linkedin Profile - Avoid These Profile Mistakes

There are lots of guides for building the right kind of profile. This guide focuses on the tips and tricks that are less well documented than the obvious ones. Having a compelling Linkedin profile that answers the simple questions of "what can I do for you?" or "what makes me different?" and "why hire me?" can make the difference between someone getting in touch with you or continuing their search.

Consider how social media impacts the consumer process. Not long ago, if you wanted to buy a TV, you had to go to the department store rely on the floor sales person to find out which product was right for you.

Today you can look up everything you need to know about the TV you're interested in, it's features, reviews of the product, so if you do end up going to the department store, you actually know more about the TV than the sales person.

Let's apply the same scenario to you. Not long ago, there wasn't much ability for someone to research you on the internet. They either had to meet you or rely on references and word of mouth, before they could form an opinion about whether or not you are someone that could help them & their business.

While first impressions, references and reputation are still important, you can do a lot to influence opinions, before you even meet your future business partner. On your profile, people can see yourexperience, people that recommend you, even see examples of your work. That may do enough to help someone pick up the phone and arrange a meeting with you - and now you have a business opportunity.

Stop missing opportunities with a less than professional profile.

Video Agenda:

1:15 - Having a Profile Picture
2:52 - Customize Your Tag Line
5:33 - Optimizing Your Profile
8:50 - Adding Rich Media Content
10:23 - Joining & Participare In Groups
12:50 - Recap
14:35 - Contact Us

This video is designed for those who have already created a profile on Linkedin for their own unique goal, but have now run into some challenges in terms of where to go next. If you're just getting started on Linkedin, or if you've been a user on Linkedin for some time, but only recently are interested in getting your name out there, then this video is for you.

Feedback is always a gift so please feel free to let me know of what you liked, didn't like or anything else you want to see.

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How to Have the Best Linkedin Profile - Avoid These Profile Mistakes