Dealer Lots are Full of Ford Broncos, Does Ford Have a Solution

Are you dreaming of driving a Ford Bronco? Well, the wait might be over because dealer lots are now full of these iconic SUVs. Tim and Sarah talk about what Ford is doing or not doing to help dealers and customers. Watch now to learn more.

[jblaze]

yup, all the dealer overflow lots that were full here in tampa during the "chip shortage" are filling up again from the "money shortage"

[cameronwirth]

Local dealer had $10k markups on their broncos and now they have them for MSRP and pissed off all the local bronco buyers, so now they are sitting on them. Karma

[mattjohnson]

Dealers got greedy. I don’t feel sorry for them.

[neilnebughr]

how many FORD dealers played the "Market Adjustment" game? Maybe its time to reap those rewards.

[jakeminniti]

I wanted to get a Bronco but Ford was unwilling to deal, could not order what I wanted, plus massive long wait times, so I went with a Wrangler, factory ordered on 11/3/23, in my garage on 1/18/24, with almost 14% off MSRP- this coming from a guy that has been driving F150s since the 90s and getting a new one this year. for me- Ford blew it on the Broncos

[redrubi]

Karma, you dealers gouged customers with market adjustments for three years, then why would Ford help you? Take the loss - you created the problem. Customers have lost what little trust they had in dealers. Your view of reality is comical.

[anthony]

They should sell them for $15, 000 off, "Market Adjustment"

My dealerships have a good amount of New and a bunch amount of Used, which doesn't look good from a buyers perspective.

[builtwithsustainability]

Since August 2023, everyday about 15 semis full of bronco sports are transported from Mexico north. I’m in southern Arizona. Quality is ok but price is still insane.

[nlpnt]

I bought my Honda Fit new in 2020 just before the pandemic. $16k out the door for a base LX manual and at the height of the car shortage in summer/fall 2022 the Carmax offer was $22k. Things seem to be getting back to normal now.

[ozzierabbit]

In southern Wisconsin, most people who wanted one of these primarily as status symbols likely got theirs already. I also notice there's lots of used ones for sale around here.

[Moondoggy]

There seem to be lots of engine choices, which engine is best and why?

[zacheriashelm]

Maybe don't gauge. And price appropriately

[ShenmueAtheist]

My local dealership is packed with them too. And people buy tons of trucks in my area.

[Moondoggy]

I firmly believe that the car market looked out over the horizon and looked at the desolation that they caused and said how are we going to profit from this, they then took the biggest joint and let it, took the best drag ever and just when they could not take anymore they sucked down some more, then they blurted out the new MSRP price. Case in point I was looking at some Honda Civic's they had 6 to 10K markup, 599 dollars for a nitrogen fill for the tires, 2K for 5 year replacement for windshields. etc etc.
Maybe they are realizing that we are not as high as they are.

[barbmelle]

If Ford would sell them for the price they advertised and not let the dealers add 25% of lying bogus fees, the Bronco would sell a lot better. The customers are done with being abused.

[lisam]

Broncos were over hyped and faced a lot of quality issues. Then you had the buy and flip market created by the over hype driving up prices even higher. Now add in higher interest rates. Who in their right mind wants a soon to be repo'd lawn ornament or someone else's former repo'd lawn ornament at a mark up. The same exact thing with the F150 Lightening.

[stuglenn]

Sell wholesale to the local junk yards.

[paulgrinold]

Dealerships sure weren’t helping Ford by price gouging when they first came out. 10k markups were common at the bottom feeder non-sticky customer dealers.

[TOBYH]

YOU GUYS ARE RIGHT, I LIVE HERE IN SO CA, I see very few Broncos on the streets and the hwys,
I should be seeing hundreds, BUT I HAVE SEEN MAYBE 20, MAYBE? SINCE THEY CAME OUT, They are
just overpriced and not very popular it seems. It doesn't help that the eco boost engine is not very good either.

[ozylil]

My dealer has a lot full of Lightning will wait till the prices drop and get my red one.