The TRUTH About Youthforia's Darkest Shade | What's Up in Makeup Special Edition

In this special edition of What's Up in Makeup, we are diving deep into Youthforia’s repeated issues with the shade range of their Date Night Foundation. What went wrong? And what went wrong….again? More importantly, how the choices made in the cosmetic industry regarding complexion products as a whole are much more than skin deep.

Special Thank You To @AudraReinsOfficial for their time and perspective

*Social Links*

*Time Stamps*
0:00 Intro
3:57 Who is Golloria George?
7:22 How it started - Youthforia Date Night Foundation
14:24 How it’s Going - The Shade Extension
20:30 Criticism of Golloria's Review
26:36 How did this REALLY happen?
37:07 Interview with Audra Reins
58:10 Conclusion and final thoughts
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Out-tro Music: Dimples by Oomiee via Epidemic Sound
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CURRENT SETUP:

[jenluv]

Also, yes, some brands purposely make white foundation and black foundation as well as rainbow colors. Examples include Indi Beat's Face Base and Sunset Makeup's Colorful Foundation. NEITHER brand markets these as natural makeup. They are NOT MEANT to match human skin tones. Youthforia's black foundation was clearly meant to match human skin and it does not. That's the difference. Thank you for watching.

[echantllezpae]

The fact the only pigment used was JUST black while all the other shades used a combination says

[jodiekelly]

ALSO why were they trying to find a model to fit the foundation? When they should have found the darkest skinned models and then formulated a foundation that fit them!

[FearfullyandWonderfullyMade.]

I’m South Sudanese. 🇸🇸 We have some of the darkest runway models in the world. Our deep skin has undertones. Nobody is jet black. This was an insult.

[xerofelix]

"Oh no! We can't find a model for our darkest shade!" ... uh, yeah. That's cause there's nobody with charcoal black skintone. I'm white & dumb as a box of rocks, and even I could've figured that out. 🤦

[AgathaMisty]

I’m incredibly pale but I can’t imagine brands putting out a white paint and expecting me to accept this as my foundation colour and to be happy that they ‘made the effort’. Actually heart breaking.

[Serithe]

I don't understand how, even as a non-Black person, you don't realize that nobody's skin color is black.

[wishuback_]

as an art major; we don't use black for anything PERIOD! because essentially nothing in nature is pitch black, everything has an undertone; a cool undertone, a warm undertone, usually we mix whats called an 'optic black', which is a mixture between brown and blue.

besides, all people have a mixture of yellow, blue and red, it's literally the way we are taught to paint people, no matter the undertone or the shade. the fact that this brand decided that pitch black, a color that NOTHING organic and natural has, was an acceptable (and even something worthy of praise?) is absolutely astonishing!

[GracieLions]

Why can't brands just go with simple maths? Say you have 30 shades: first 10 are light, next 10 are mid tone, final 10 are dark.
It's not rocket science. It's that simple.

[EVEspinosa]

As an Economist I will say this: you model after reality, you don't expect reality to fit into your model.

[shebelievedshecould]

To me, it’s passive aggressive. “Oh, you wanted dark?” “Well, here is black”. It’s a slap and it’s offensive.

[celesteharvey]

Nobody is jet black. The darkest black person has undertones.

[jessicatredway]

And people who are saying that you know Gloria is just not the darkest person in this product will work for some people have clearly never watched her content. When she finds a product that is legitimately darker than her, she is overjoyed. She raves about the shade range and goes a shade or two up to try and find a better match. Because she knows that there are people darker than her as well, she's not stupid.

[katwalker]

For me, it's the audacity. "Oh, you want darker shades? How about this one. It's pure black. Is that dark enough? Or are y'all gonna keep whining about the shade range?" The pure audacity of it! Pure bs. Either have an inclusive shade range, or just tell people the truth: you just don't want certain people wearing your stuff.

[kallixtii]

The fact that she tried to flex that her darkest shade was darker than Fenty's!

[ambersmith]

“ we’re just a tiny brand” a LOT of indie brands cater to us… you’ve said who you are and it’s anti black

[LapostropheAura]

My theory is that they made a jet black foundation in order to swatch it next to other brands' deepest foundations just so that they could say, "Look at us!! Look at how much more inclusive we are than everybody else!!"

[eldupont]

the original "darkest shade" - the one that was like 7+ shades lighter than Gloria's natural color - my first thought was "oh they sent her the wrong product. somehow the bottle got filled with the wrong shade" - i even expected it to come up in the apology. but no! i guess it really was just really dishonest marketing

[fairychangeling]

Im a albino and could never wear pure white foundation. So the fact this brand just threw out a black paint for people is ridiculous. That a brand that deals with colours doesnt understand this should, in my opinion, be closed down. Unforgivable, buy from a different brand as this brand doesnt deserve anyones money.

[Claire_by_the_Seashore]

Fiona, babe. Please. Don’t waste my time. “We would never alter the shades you see online?” Honey. We saw it. Don’t.