DARKEST SHADE OF A KOREAN FOUNDATION

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The fact they are listening to american and probably korean ppl too to deepen their range, that is the sign of a good company

itac.
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The fact they broke into her house to get her shade is pure dedication 👏🏿

MmmYumYum.
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Honestly a Korean brand coming out with this many new shades, even if everyone isn't represented yet, in such a short time feels really impressive. They really saw all the viral attention and hustled to take advantage of it. Hopefully a good sign of things to come.

mollyapteros
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"they called me..." BRO THAT GOT ME CRACKLING-

Rivie.Lovely
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"Did they swatch me in my sleep?"🤣

cherry.N.
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It's the way you said "make a shade for me" and they went and made a shade FOR YOU SPECIFICALLY i love it

maria-c
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That happiness was so real 😭 I’m not dark skinned but even I feel the joy when I see something like this, finally get to enjoy an amazing cushion foundation

cherie
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The “hehe let’s use the darkest shade” literally got me crying 😂

sydneysydney-yd
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"They called me..." I loved that response 😆

sapphicgeek
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MY JAW DROPPED! you literally couldn’t even see it at first when she was applying it that’s how good it is.

stargirl-nung
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If you really want to make a brand that traverses into international waters, you have to represent all the kinds of people that may wear it. A lot of people in the US are into Korean culture in general and love Korea but obviously, not many people in Korea are black. For S Korea to then branch out and make shades that are more reflective of other cultures just shows how willing and dedicated they are to make their brand a household name abroad. This warms my heart that a company like this is willing to go so far. Well done!

ctcdreamer
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존나 행복해보이네 ㅋㅋㅋㅋㅋㅋㅋ 톤 잘맞아서 보는데 나도 대리만족ㅋㅋㅋ

LunahaIo
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"did they swatch me in my sleep?"got me rolling Down the stairs 😂😂😂

luciasirotova
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"They called me." 🙂. So nice when companies care about all people. Well done. 👍

santmateo
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So amazing to see a company finally listening to all skin tones!

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IM GAGGED AT HOW PERFECT THE SHADE MATCH IS OMGGG

archerthebeloved
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That is so cool of them! It's nice that a Korean company cares about darker shades of skin😊

newatiny
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"hehehe, lets use the darkest one" 😂 she's so gorgeous 💜

nG_star
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PLS THAT MATCHED SO WELL I WAS LIKE “DID SHE EVEN PUT ANY ON?!”😭😭

sadeyesc
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Now THIS is a company that takes consumer advice and utilizes it!!

Looks beautiful on you!! The way my jaw dropped as well as you started blending it and it was flawless. So awesome they're coming out with more shades already too!!

angeliqueperez