How to Find Real Estate Leads using Social Media Ads

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Ryan Serhant began his first day in the real estate business on September 15, 2008 – the same day that Lehman Brothers filed for bankruptcy in the wake of the subprime mortgage collapse. While the real estate sector has steadily recovered, Serhant himself has quickly become one of the most successful brokers in the world, with agents under his leadership in New York City, Los Angeles, Miami, and the Hamptons. On the 12th anniversary of his first day in the industry, Ryan launched his own real estate brokerage, SERHANT. – continuing to revolutionize the traditional brokerage model by innovating through media and content creation. Ryan's team has been named by WSJ Real Trends as the #1 real estate team in New York for two years in a row, and the top 3 in the country, selling close to $1 billion in real estate in 2019. Ryan is consistently the youngest broker to make the Wall Street Journal’s top ten list each year.

Ryan stars in the popular Bravo series “Million Dollar Listing New York,” which just wrapped its eighth season. As star and producer, he also debuted his new Bravo show, "Sell It Like Serhant," and published his first book, "Sell It Like Serhant". His second book, "Big Money Energy" is set to release on January 19, 2021. His motto communicates his professional and personal philosophy, "Expansion. Always. In all ways."
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i don't think some people realize that this channel is a big ad. Amazing content and smart application of the system

dioisntfunny
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I think the "hack" is:

1. No one want's to be sold to.
2. Provide long form advertisements/content "disguised"- not in an nefarious way, Ryan is a broker, he's very honest- as entertainment.
3. Make it entertaining and encourage engagement in digestible bites- not 1 single human being is going to sit through a 1 minute advertisement- but we will sit through 10 minutes of being "sold" if it's compelling.
4. None of it's going to work if your intentions are not pure, meaning providing value first and caring/engaging with your community.

It's worked since the start of time.

anilgill
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Ryan has really mastered using social media for real estate

captaincrankshaft
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Ryan Serhant has been such a big inspiration to me!

jaredgjesdal
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Ryan is the king of social media when it comes to real estate agents!

jeremymcneill
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Golden info Ryan! Appreciate ya as always !

aaronoldchannel
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I love living in NYC, and watching people like Ryan thriving, which also helps the city thrive, again fantastic content.

instinct
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Ryan, you should make a video with Graham (Stephan, I know you already did a long time ago) and Kevin (Meet Kv)!

That'd be pretty dope

flpgus
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Usually I am quite sceptical about anyone offering such courses in Social Media BUT Ryan actually really has utilized Social Media to its fullest in his industry. Really inspired me for my own venture!

Curleification
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Million Dollar Listings New York is such a great show. Ryan is the best Agent!

Taspens
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Crazy how much Ryan has grown from a Real estate agent to a Marketing Guru!

MichelKmiotek
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Thanks Ryan!! Happy thanksgiving 🍁 to you, Emilia and your beautiful daughter, Another reason I’m thankful is I found you years ago! I love ❤️ your positivity I use the skills I’ve learned from you in my every day life. I’m 64 years young sold real estate 🏡 but now I just became a nana and I’m retired. Life is great! Sincerely, Karen Long Beach 🏖 NY. I love ❤️ to pay it forward what a great feeling! And it could be a smile!

karennevins
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Quick question, how do you handle Facebook's limitations on audience targeting for special ad groups, since RE is in there per Fair Housing? We're so limited on the interest targeting now, are you just targeting homebuyer and home search-related interests? Are you doing non-listing ads that fall outside of the special ad groups?

kristafabregas
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Welcome to The future of real estate sales

MattTheMortgageGuy
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I think this video not only shows that Serhant is the man, but that he has an awesome group of people behind him as well that help make it all possible.

RealEstateIsLife
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Damn. This kid's good. -Viper

Really dig this video. Everything is so streamline, from the environment to the actual script. Very informative, in fact the most important information for anyone who is wanting to get better results in their sales.

chadcollette
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The Serhant Team is Killin' the Game!

williamtravis
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Nothing wrong with living by the credo, "You have to love yourself first"... Ryan exudes that....

havingfun
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So I just spent 18 minutes of my time to watch a video called how to find real estate Leads with social media ads and after that I still have 0 clues about how to find real estate Leads with social media ads.

The input was:

1. We use social media ads
2. We have a course
3. Some random questions with answers which won’t help you by anything (if you haven’t ever heard about social media ads then maybe)

If you simply got clickbait as well I recommend just skip this and safe your time. You won’t lern anything valuable at all.

alexdetodt
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The rich invest like their poor and the poor spend like their rich. The answer is simple don't spend, invest and wealth will follow you.

theprimest