complete Programmatic Advertising explained (in 38 minutes)

In this video, we are going to discuss the basics of Programmatic Advertising which is important to create a strong foundation on the topic. I will discuss right from what an advertiser and publisher are.

Then we will talk a bit about the evolution of online advertising with Ad Networks, Ad Exchanges and different stakeholders like verification vendors, DMPs, Ad Servers, CTV, programmatic DOOH, Audio advertising, and more

We will also discuss the different types of programmatic advertising modes like Programmatic Guaranteed deals, PMP deals, Open Auction and Real-Time Bidding

0:00 Advertisers and Publishers
5:50 What are Ad Networks?
11:23 What are Ad Exchanges?
17:15 DMP, Ad Server, Verification Vendors
25:11 Programmatic CTV, Audio, DOOH
27:30 Types of Programmatic Ads deals

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[sriharshams]

The best channel in the YouTube history for digital marketing era❤

[shazaibkhan]

I have been a Programmatic Expert in Germany for almost three years. I visit your channel whenever I need to learn or understand a concept. Thanks.

[lf]

Your videos helped me change my career and life a couple years ago! Thanks to them I started working on digital advertising and got a sponsorship to work at an agency overseas! I am very grateful, keep it up!

[dikshantnegi]

Your content on the programmatic domain helped me on my first interview as a fresher in Digital marketing, now I am here again for my next interview prep after 3 yrs :)

[PrimeSpectrumm]

This video is like you squeezed water from a desert. The way you explain is just amazing.. it shows how experienced or expertise you are in advertising stream.. thanks so much for uploading this video... may Allah give you more and more knowledge...

[AoisheDas]

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[faheemuddin-hphz]

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It motivates me to continue my learning journey😊

[anilmorla]

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[Anton.Georgescu]

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[JaneSun-xo]

Now I see the picture. It's great. Thank you so much for clarifying

[syedmanzoor]

Effectively helpful! As a programmatic advertising professional, this has helped me immensely and the content is up to the mark.

[vesnasun]

Thank You so much for the detailed and easy to understand explanation!

[sribalaganesh]

Oh Man! I am grateful I subscribe to your classes! You are good at the art!

[ivyblue]

This was so helpful! Thank you for making this video

[PhirunKao]

I had this question for a long time. Now, it's clear. Thank you so much for sharing.

[Creatorsquare]

Mashallah... Please Please... share the next episodes <3 .. Cant wait

[GeetikaSachdev]

Can't thank you enough for creating such good educational content for digital marketing learners. :)

[TetyanaKapoor]

Very useful video. Thank you for detailed explanations

[ShamekaRichardson-ef]

Thank you so much for this video. It was very instructive.

[simrans]

What an amazing guy! Thanks for sharing!