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Facebook Marketing 101
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70% of the US population is on Facebook and yet agents often overlook this powerful channel as a means to effectively connect with and convert leads. More often than not, agents feel overwhelmed by the thought of trying to navigate this behemoth and wade through the available marketing options available. But as social media continues to serve as an effective digital marketing tool to generate and convert leads, strategic agents must overcome their fears and expand their Facebook marketing skillset.
In this session, Chris Gonzales, Lead Digital Marketing Analyst for Chime will walk attendees through best practices for Facebook Marketing to deliver more effective results. Join us on Thursday, November 4th to learn firsthand how to leverage the pervasive power of Facebook and seamlessly integrate lead data into Chime, fueling your lead generation program with highly-motivated buyers and sellers, shrinking the window from contact to close, and effectively growing your business.
Chris Gonzales is the Lead Digital Marketing Analyst at Chime. Previously, Chris spent nearly two decades in a variety of sales and marketing roles, specializing in user experience and customer success. With extensive experience working closely with marketing professionals to navigate Facebook campaigns across a variety of vertical markets, Chris is well versed in offering practical advice on how to effectively leverage Facebook to grow your business.
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Chapter Timestamp
00:00 Intro
01:39 Chris Gonzales of CHIME
03:53 Facebook Group Communities
06:25 Tailor Your Landing Page
10:45 Chime Ads
12:45 What works in Facebook Marketing
13:41 Where to start in Facebook Marketing
14:46 Facebook Seller Lead Gen
16:05 Retargetting Audience
19:25 Tips on Running some Ads
21:09 3 Types of Ads
22:22 Chime vs Learning Ads Yourself
24:25 Running Video Campaigns
25:49 Outro
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Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.
What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.
Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.
Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.
They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.
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IG: Labcoatagents
Twitter: @labcoatagents
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LabCoatAgents is not in the business of providing personal, financial, or investment advice and specifically disclaims any liability, loss, or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax, or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed, and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms.
#labcoatagents #CHIME
In this session, Chris Gonzales, Lead Digital Marketing Analyst for Chime will walk attendees through best practices for Facebook Marketing to deliver more effective results. Join us on Thursday, November 4th to learn firsthand how to leverage the pervasive power of Facebook and seamlessly integrate lead data into Chime, fueling your lead generation program with highly-motivated buyers and sellers, shrinking the window from contact to close, and effectively growing your business.
Chris Gonzales is the Lead Digital Marketing Analyst at Chime. Previously, Chris spent nearly two decades in a variety of sales and marketing roles, specializing in user experience and customer success. With extensive experience working closely with marketing professionals to navigate Facebook campaigns across a variety of vertical markets, Chris is well versed in offering practical advice on how to effectively leverage Facebook to grow your business.
------------------------------------------------------
Chapter Timestamp
00:00 Intro
01:39 Chris Gonzales of CHIME
03:53 Facebook Group Communities
06:25 Tailor Your Landing Page
10:45 Chime Ads
12:45 What works in Facebook Marketing
13:41 Where to start in Facebook Marketing
14:46 Facebook Seller Lead Gen
16:05 Retargetting Audience
19:25 Tips on Running some Ads
21:09 3 Types of Ads
22:22 Chime vs Learning Ads Yourself
24:25 Running Video Campaigns
25:49 Outro
------------------------------------------------------
Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.
What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.
Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.
Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.
They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.
--------------------------------------------------------------------------------
IG: Labcoatagents
Twitter: @labcoatagents
--------------------------------------------------------------------------------
LabCoatAgents is not in the business of providing personal, financial, or investment advice and specifically disclaims any liability, loss, or risk, which is incurred as a consequence, either directly or indirectly, by the use of any of the information contained in this document. Also, LabCoatAgents, this document, and any online tools, if any, do NOT provide ANY legal, accounting, securities, investment, tax, or other professional services advice and are not intended to be a substitute for meeting with professional advisors. If legal advice or other expert assistance is required, the services of competent, licensed, and certified professionals should be sought. In addition, LabCoatAgents does not endorse ANY specific investments, investment strategies, advisors, or financial service firms.
#labcoatagents #CHIME
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