Introduction To Marketing | Business Marketing 101

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[mikeg]

Feel like I’m getting my PhD degree through these vids for free. Thanks for the gems!

[hunterj]

Takeaway (one of many) - Get the 30 day cash as big as possible, so you can have a higher CAC. Higher CAC = more reach, leads, opps to convert. Essentially Dan Kennedy's "the company that can spend the most to acquire a customer wins" right?

[annylieberman]

Thank you again Alex. I listen to you now every morning as my guru on my business. You provide such important information that I never got from my parents or schooling. I know it’s never too late because of people like you! Thanks man👍🏽👍🏽

[shabbirvaghela]

Ever since I started watching Alex's high-value videos, there's been a significant transformation in my thinking. Now, I find it hard to enjoy videos from other knowledgeable individuals, regardless of the topic, because nothing compares to Alex's standards.

[brettbrandstatt]

Thank you so much for the value you provide Alex. You and Leila are changing the world!

[AdrianPuiu]

I wanted to learn this for long time. Never understood them and I paid big money for other courses. Thanks for sharing this for free. Mind blowing.

[Lordcoog]

This is insanely valuable. Going to be studying this for the next few days

[soscreativity]

Alex's videos have been my daily dose of enlightenment. His insights are like a compass guiding me through the complexities of business. Grateful for the wealth of knowledge he shares!

[wendymcgough]

Great video much Honor for your wisdom Sir. 🙌👏 Working on my Hormozi MBA reading and applying your amazing book now. So needed this the pandemic has been rough for many businesses. You are helping so many people. I have an MBA and the knowledge is kindergarten compared to your wisdom. 🙌🚀🚀

[stevenn]

Your content is amazing and so helpful for small business owners like myself 👊

[blindguymcsqueezy]

What a beast you are Alex. The mentor i needed

[josephbrolly]

Alex this is incredible advice. You are the man keep this gold coming

[blancawilson]

🤯🤯🤯 MIND BLOWN. Better than business school 🙌

[etofok]

Legit thanks a lot. I've worked in sales for years (it's fun) but to go into business I need this stuff

[christian]

This is the vídeo ive waited my whole life to find thank you please make more like this

[JesseWilloughby]

Thank you Alex! I heard Russell talk about this but this is much more practical.

[Zac_Lamb]

Making things so simple to understand! Thanks Alex

[nicolasgramnea]

Thank you Alex!!

Another great video.

[dc]

Alex, thank you. From the bottom of my heart, I can say this is invaluable for start ups.

[engineeringsuccesspath]

Great and concise information, Alex. Thank you so much!