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Irrational Thinking: How to Manipulate Players' Choices? Cvetan Rusimov
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Delivered at Casual Connect Eastern Europe 2018. In 2015, Imperia Online tripled the studio IAP sales by a few tricks on the payment page. With the help of Dan Ariely's book "Predictably Irrational" they created so called Irrational Offers, and broke their sales records. Cvetan Rusimov will show the power of neurological science and how you can use it in your favor. After the session, attendees will be able to narrow their players’ choices.
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Irrational Thinking: How to Manipulate Players' Choices? Cvetan Rusimov
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