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Digital Marketing For Beginners Tips,Digital Marketing Guide Part 4
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Marketers Crazy Rich : Digital Marketing Tips for Beginners
There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are some digital marketing tips and tricks that we can apply from bigger (better funded) brands?
The pandemic has pushed many businesses to see the value in digital marketing to attract new customers. From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets!
When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.
So we’ve compiled a list of the digital marketing tricks used by all the famous business brands in the world.
1. Combine SEO and Content Marketing
SEO is certainly nothing new. For a long time, SEO was a function of keywords and coding. Then Google got smarter. So while SEO is nothing, we discovered that combining SEO and Content Marketing is one of the most effective of the marketing trends we’re going to see in 2022.
Today, most of the metrics included in Google’s algorithm have to do with content (even Google admits this) and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.
2. Have a Visible Presence on Relevant Social Media Platforms
Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd.
For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.
And keep in mind that social media is not the place to be pitching your products (unless you’re last name is Kardashian). Social media is for sharing and engaging. But social media is not the best digital marketing channel to demonstrate business growth.
3. Optimize Your Website for Mobile-First Browsing
To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are mostly using smartphones and tablets to access the web.
So, it is crucial to make your website and content accessible to users on all screen sizes. Update your website design using the latest trends and color schemes.
4. Use the Right Tools
Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on.
In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.
5. Be Awesome at Design
Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.
Canva – is a great tool for creating social media images whether you need them for your profile or as images to include in posts. One aspect of Canva I really like is the templates that help design great looking images even if you know nothing about layout or what fonts go together. They’re constantly adding new images and tools, such as infographic templates, to help you out.
Photoshop – granted it’s expensive, but Photoshop is a great design tool. Luckily, you can now get the entire creative cloud from Adobe for as low as $29/ month if you’re in school and a little more to use for business. It used to be more difficult to use Photoshop, but now there are tons of tutorials on YouTube and Photoshop now includes little mini tutorials if you hover over the buttons.
6. Create an Email List
Email is still an effective driver of digital marketing ROI. In fact, email delivers about $36 in ROI for every dollar spent! But you gotta do it right. Make sure your website includes an email newsletter sign up form. Deliver valuable content to your subscribers not just promotion. Tell stories.
7. Spend on Digital Advertising
Now listen, lots of people are spending on digital ads. Very few are able to show any ROI at all. Digital advertising, including PPC (pay per click) Google Ads, YouTube Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, Snapchat, Tiktok are all things you could test in order to deliver digital marketing success. Digital Marketing For Beginners Tips,Digital Marketing Guide
There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are some digital marketing tips and tricks that we can apply from bigger (better funded) brands?
The pandemic has pushed many businesses to see the value in digital marketing to attract new customers. From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets!
When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth.
So we’ve compiled a list of the digital marketing tricks used by all the famous business brands in the world.
1. Combine SEO and Content Marketing
SEO is certainly nothing new. For a long time, SEO was a function of keywords and coding. Then Google got smarter. So while SEO is nothing, we discovered that combining SEO and Content Marketing is one of the most effective of the marketing trends we’re going to see in 2022.
Today, most of the metrics included in Google’s algorithm have to do with content (even Google admits this) and the engagement you win through the distribution of great content. Using various types of content (visual, text, video, infographics, audio, etc) does much better than using a single type of content.
2. Have a Visible Presence on Relevant Social Media Platforms
Being seen online is the key to success for every business, especially in today’s world where almost all businesses have gone digital. It is one of the ways to stand out from the crowd.
For this reason, you need to build your online presence on social media networks of relevance. Note that there are plenty of social networks available but you need to identify where your customers spend most of their time and target them there. Pick those that are relevant to your business and prospects and build your online presence there.
And keep in mind that social media is not the place to be pitching your products (unless you’re last name is Kardashian). Social media is for sharing and engaging. But social media is not the best digital marketing channel to demonstrate business growth.
3. Optimize Your Website for Mobile-First Browsing
To ensure your content is mobile friendly, your website and social media networks are accessible on desktops and mobile devices. Customers are mostly using smartphones and tablets to access the web.
So, it is crucial to make your website and content accessible to users on all screen sizes. Update your website design using the latest trends and color schemes.
4. Use the Right Tools
Digital marketing is an amalgamation of different strategies aimed at a plethora of channels, like SEO, PPC, social media, and so on.
In order to ensure that you have an integrated marketing mix, you need the right digital marketing tools to help you run effective campaigns. You also need to develop expertise in using them and applying the insights in the right context.
5. Be Awesome at Design
Design underpins much of what makes digital marketing success. Whether you’re designing a website, a landing page or creating an image for your website, ad, or infographic, you need to have good design skills. Not all of us are whiz kids when it comes to design, but there are some tools to help.
Canva – is a great tool for creating social media images whether you need them for your profile or as images to include in posts. One aspect of Canva I really like is the templates that help design great looking images even if you know nothing about layout or what fonts go together. They’re constantly adding new images and tools, such as infographic templates, to help you out.
Photoshop – granted it’s expensive, but Photoshop is a great design tool. Luckily, you can now get the entire creative cloud from Adobe for as low as $29/ month if you’re in school and a little more to use for business. It used to be more difficult to use Photoshop, but now there are tons of tutorials on YouTube and Photoshop now includes little mini tutorials if you hover over the buttons.
6. Create an Email List
Email is still an effective driver of digital marketing ROI. In fact, email delivers about $36 in ROI for every dollar spent! But you gotta do it right. Make sure your website includes an email newsletter sign up form. Deliver valuable content to your subscribers not just promotion. Tell stories.
7. Spend on Digital Advertising
Now listen, lots of people are spending on digital ads. Very few are able to show any ROI at all. Digital advertising, including PPC (pay per click) Google Ads, YouTube Ads, social media advertising on platforms such as Facebook, Instagram, LinkedIn, and Twitter, Snapchat, Tiktok are all things you could test in order to deliver digital marketing success. Digital Marketing For Beginners Tips,Digital Marketing Guide
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