What ACTUALLY Makes Apple Events Special.

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[Mrwhosetheboss]

Did you like the bits where I was standing IN the event spaces? I'd love to do more of them within our future videos if you think they're fun!

[BalramNair]

Samsung, take notes. Arun was spot on with this video. Its not what you sell, but how you sell it that matters. So many features on the S23 Ultra, like Pause USB Delivery during gaming went unnoticed and took some digging to find. If Apple made that feature, they would have spoke about it for at least 5 minutes.

[Bharat_Maru]

Apple's cinematography is always top notch.
Colour grading in their videos always feel fresh and natural.

[nerovanguard]

Back in college, I actually studied Apple events so I can apply it to the way in reporting in front of the class. It really helps

[gabrieliusstulga]

I studied creative industries in Lithuania and I watched this video with a bag of popcorn, like in a cinema. Storytelling is the key. Thank you for reminding this. You nailed it by the way.

[madhavbihani]

Yeah I have noticed this earlier. The apple events are genuinely more exciting. The short videos that they make to highlight little upgrades are so well made and their sound design is also exceptional. Even tough I am an Android user and I don't think I will ever buy an iPhone, but still I watch all iPhone events like a movie.

[superiortoall]

Simon Sinek does a great speech on why Apple's advertising and launches are effective. When I studied for my MBA, we used Apple as an example a lot for effective business strategies.

[KingKus]

I use Samsung, I've never tuned in to a Samsung Launch Event, but I buy their products afterwards. But I'm more than thrilled when the Apple Event is up 🤣🤣🤣🤣🤣 though I don't use any of their products

[StevenOggVIDEOS]

That’s why I find Apple so interesting. Everything they do is thought out thoroughly and it shows even in small decisions that play with your mind (Like beginning each Apple event in the same way) not saying every decision they make is perfect but with me being interested in business, Apple are a fascinating company to dissect.

[DanielJohnsonWeddings]

One of the best marketing slogans I ever heard was "Don't sell the mattress, sell the dream." And I think that fits Apple brilliantly.

[eyomusic.]

Usually, when a big moment happens in a YouTuber’s life, it causes them to stay away from YT for a while, or their upload schedule changes. But not Arun. Bro got engaged, and is still dedicated to his channel and his girl. You can’t NOT respect this guy. He is hands down one of the best content creators. You’re amazing, Arun.

Edit: bro y’all are mad now

[wertywerrtyson]

I remember the iPhone 7 reveal. I used Android at the time and didn’t switch to iPhone until 12 but I still watched the entire presentation and remember being mesmerised by the iPhone 7 even if it didn’t do much the 6S didn’t do they made it seem so amazing. It feels like Apple really take care in making their products. I have a 2009 MacBook Pro that still looks almost like new and still looks better than most new windows laptops.

[aBrokenShard]

That is an impressive analysis! What strikes me is that there is no way Samsung, Xiaomi and the rest do not know this...or that they lack the resources but still they do not even attempt to pull it off. I remember watching Steve Jobs talk about things and he always had a story to tell. What amazes me is to think whatever systems and process he built to make sure Apple's marketing always put the story at the centre has survived him. SOme legacy that for those that realize how rare and incredible that is. Perhaps some credit is due to Tim Cook for this, certainly. Funny thing is, I've never been tempted to buy or use Apple products ever but I find the company and it's story(s) fascinating. Much to learn but perhaps not emulate.

[ragingsilver]

Great video explaining this, I've always liked watching the Apple events and I always wondered why. I thought this whole time it was the way they present things, say key words all the time like "So excited" and "Today we're..." along with their body language looking so humble and open. I never thought about the bigger picture in their production when compared to other companies shows. Google do a decent one too, they stay in the same place and do it with a huge crowd but still doesn't hit as hard as Apples. Now I see the differences

[i-use-rch-btw]

Yesterday I saw 900k people join WWDC2023 in <5 seconds

[slob]

The comparison of the phone you mentioned reminds me of a writing trick where they'll show a really big guy the hero has a hard time beating, just for an even bigger guy to come in and smash the original off the map. Essentially it's a power transfer that makes the new guy that much more intimidating.

[livinglegend]

And yet, your videos are an Apple-y way of presentation too. Each one better than the last. You continue to amaze Arun

[syed_mamoon]

9:07 One thing I like about when Apple does compare to the other option, they mention the testing methodology and what they used (it's written in small print at the end of their product pages).

[winstonoigiangbe]

I'm really impressed with the amount of research you put into this video and the terrific delivery!

[OneRiley]

@3:05 I remembered when I was working in a production company making cooling fans for Macbook(s), there's a special production line that is covered from the rest and we call it "Eden" as its code word.