The Apple Store's $1,000,000,000 Secret

The secret psychology behind Apple Stores!

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[Mrwhosetheboss]

Next time you go into an Apple store see if you notice these things in action! 😳
Quick correction! 76 degrees is the angle between the top half of the laptops and the table, not the angle between the base of the laptops and the top half!

[vamos]

As a former employee at Apple, there is also one more “trick” they use.
Most of their stores are designed to use natural light during the day and don’t use any artificial light.
This is supposed to keep the customers from feeling drowsy and be more attentive.

[Yutubme]

Recently went to the Apple Store on 5th Ave NYC. Definitely had to physically adjust the screens to get a better viewing angle on the laptops. I was getting got without even knowing! Akin to how Disney was incredibly meticulous when building out the layouts of his parks. Fascinating stuff.

[djross]

Having worked for Apple as a salesperson in two of their stores, I can vouch for the content of Arun's video. No one obsesses more about small details than Apple. It's kinda creepy, but also effective!

[Yooneee]

Me walking to an Apple Store with 10$ 😭

[damnfreakingsien]

Another thing interesting is the overpriced accessories section. They make it so fun and easy for you to try any of the cases and straps and you might eventually buy them. 

It's like they're sublimely telling you: "our phone cases are awesome, try it!" They even have a 100% cash refund policy, effectively letting you "buy" the product, and bringing it home to try. I have never seen any other shops offering 100% refund based on change of mind.

On the other hand, most tech shops tuck their cases away in boxes, and I find it a little intimidating to inconvenience the shop owner to let me try on the cases.

[spooky.-]

Apples ability to get people obsessed and love their brand is unmatched.

[RaavMedia]

5:09 …OMG .. can’t believe I missed watching this video till now. When I saw that clip, I thought .. hey that looks familiar .. and was totally surprised after seeing the source message!! Thanks a lot for sharing my clip ❤️❤️

[Conrad.Merkel]

I remember in first grade we took a trip to the Apple Store to just use their products and make power points. Even though all the kids got confused and asked for help multiple time the Apple employee never got frustrated. Then to really wear the nostalgia of an Apple Store into our brains later they gave us hard drives with the power points we made on them

[Simalacrum]

This video goes really well alongside MKBHD's recent video about Apple's naming schemes - it contributes to a general language of Apple's business strategies.

[Bespoke_Builds]

Arun's videos are always put together so well, you can really see the production value. Lets get him more subs than Apple

[BillionaireRSA]

In South Africa, queuing is still a common practice, especially when it comes to new device launches. It's interesting to note that certain malls have taken measures to streamline the process by having two separate iStores—one dedicated to contract sales and another for display purposes.

[Yt_montyplays]

*mrwhostheboss always finds a way to rickroll us 😂*

[jerkytoo]

I have to say, the minimalist and airy layout of an Apple store is quite appealing. With devices displayed in an uncluttered manner and with them ready for you to touch and use, it makes it feel like less of a store and more like a place where you can just walk in and play with expensive electronics. It puts you off guard and before you know it, you're buying a new phone. I've found the "Specialists" to be attentive, but not pushy.

[doodskie]

As someone who worked with customer service. The reason why we dont use words that somewhat represent negative meaning is because we practice positive scripting

[Philipv]

Thanks Arub, great quality video and learned new things.

[Stubzgaming]

Great video I do enjoy this channel, Thankyou

[shibujha]

8:27 the fact that he made a whole cup printed to rick roll us indicate how much dedicated he is 🤣🤣🤣

[smolbun]

As an interior designer student, a lot of the interior elements like the layout, lighting and the placement of products and the simplistic aesthetic all play a role in promoting their brand and it was so interesting to see when I was doing my case studies cuz they actually think a lot to push customers to purchase, and it actually works! Also living in dubai, i can assure that the apple store balcony is insanely pretty and many just enter the store to go view the fountain and then end up purchasing though they never meant to. Ive considered too like its crazy

[infamouzdekay]

I cant be the only one who remembers the era when we use to go into apple stores, record videos & post them online to show our friends 😂
so this theory is just extremely accurate