The Gucci Aria Advertising Campaign

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Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Featured in the campaign, shot by Mert Alas and Marcus Piggott, are band Måneskin and model Kristen McMenamy. Creative director Alessandro Michele, art director Christopher Simmonds.
Music:

‘I WANT YOU’
(Leon Ware, Arthur Ross)
© 1974 Almo Music Corp./ Jobete Music Co., Inc.
Licensed by Universal Music Publishing Ricordi Srl.
Artist: Madonna, Massive Attack
℗ 1995 Universal Music Italia Srl
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Måneskin was the perfect choice of artist to this campaign

licoricebubble
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Perfection, Gucci and Måneskin together is always Chef's kiss! 🖤❤️💙💜

ephemeralmiracles
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Madonna + Massive Attack + Gucci + Maneskin = perfection.

futurelover
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I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE!

MagicalCinnamon
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Now put måneskin and harry styles together

margalidapascual
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Yes please. Love a Gucci campaign that starts with a warning.

hagglemyivan
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Song: "I Want You"

Year: 1995

Album: City Blues -
Tribute to Marvin Gaye

Complication: Madonna - Something To Remember 1995

Singer: Madonna ft.
Massive Attack

Original by: Marvin Gaye (1974)

i.c.s.
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Gorgeous shot... the choice of our European winner band is so cool

santoitaly
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Madonna feat. Massive covering Marvin Gaye, wow! That song is one of her most underrated. And they can’t deny this campaign is sort of an homage to “Justify My Love”. MadonnaXGucci anyone?

alexgiron
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1 ปีที่แล้ว
I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE

mkqhswu
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The most underrated Madonna's song ♥. I loved it 😍

MiguelMikeLopez
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Finally this song has the visibility it deserve! Madonna / Massive attack / Gucci are just perfect. 💙 Te amo mi reina

imeeguri
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Madonna and Massive Attack... It'd be amazing a new collaboration

albertomazzotta
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I love Gucci commercials more than the products they sell!

iamedyson
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Now I’m going to stream and view the video by Madonna and make it chart on the Billboard charts ♥️

htimseyllib
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lots of Ethan! 😍 and kristen is just fabulous as always!

marvinraphaelmonfort
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Madonna & Massive Attack. ❤️❤️❤️❤️❤️❤️

MrALUSIL
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Love the provocative approach from a prestigious brand

alexknwaxyziiqz
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Amazing!!! Love Madonna's voice in this song!!

Matuteilcapo
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Massive attack Madonna ! One of my favs

Drezzedtokill