The Gucci HA HA HA Campaign

Harry Styles channels his expressive emotionality to play with the meaning of masculinity in the campaign of the Gucci HA HA HA collection, which the British singer-songwriter and actor envisioned together with Creative Director Alessandro Michele. Clothes are put on, paired with surprising accessories, then cast aside and piled up in a game of dress-up that neither establishes nor recounts classic preconceptions, but rather recasts the men’s wardrobe as a tool for the avant-garde.

[beyzol]

Harry Styles acting like a 5 year-old kid for 94 seconds

[sarahreijn]

Sometimes I forget Harry is rich, until I’m like “Ooo! That’s some nice shoes he’s wearing!” **looks them up** “uh yeah nevermind”

[nobodyislistening]

We don't care about the prices we are now only enjoying Harry's cuteness

[yasminm]

01:11 IS SO FUNNY 😭 the way it cuts to him lying there 💀

[userptanai]

AN EXACT REPRESENTATION OF HOW CHAOTIC HARRY IS😭❤

[melanieluis]

There is absolutely nothing I do not love about this man...he's funny, adorable, so stylish, extremely talented in so many ways but above all harry styles puts a smile on my face in times it's hard to find one...thank you harry for being a light in all aspects for me!

[janinefilipi]

Harry doesn't need to have Gucci, Gucci needs Harry ! It draws attention to itself anywhere, anytime, in anything. Actually, he's the prettiest in his in pyjamas, jeans, shorts, or like Danny Zuko🤩

[nc]

this is so stupidly adorable and the clothes are gorgeous!!!💞💞💞

[thesparkle]

The back ground music is probably his idea because he love that sound 😍

[carleneromain]

Once again you knocked it out of the park Gucci👏🏾👏🏾👏🏾 Harry’s a natural classic at this. I couldn’t decide which outfit I loved more cause he looked great in all them😁 I loved this campaign and I thank you for sharing love 😍❤️🙏🏾

[MakedaPhillips]

I love this film. The kind of stop motion reminds me of like early films by the Lumiere brothers. Love this campaign and of course Harry too.

[traceyycarroll]

Slow the speed of the video to 0.25. You can see his expressions better. He's so adorable!

[GucciStyleszs]

Não aguento a fofura dele 🥺 ele é muito fofo

[katytatchell]

This is the best video ever, it just kept going😄💚

[alyssa_rose__]

Harry is just so talented and these clothes are stunning ❤❤❤

[Shshsjjsjsma]

Non ho parole per descrivere cio. Mi sento cosi

[sondralowe]

This man looks good in everything in this campaign. The talent that runs through his veins. I would love if all the ads we have to see were him modeling.

[HarrysGayVodka]

I love how random this is, harrys just holding a tree, then he flips on a couch, AND THEN he's just making a massive pile of clothes. This is a masterpiece.

[Styles_Lin]

I'm a very simple girl I see Harry Styles i Click 🛐♥️♥️♥️

[swaggery]

the cutest thing ive watched all month