Gucci Bloom: The Campaign Film

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins.

Music: "The Rip" by Portishead (Universal Island Records Ltd)

[folkloreswift]

Best commercial I've seen in recent times. So aesthetically pleasing.. Love Dakota and her voice in the end. Can't wait to get my Gucci Bloom.

[kgdog]

It's been 3 years and I still don't think I've ever seen such divine creative direction

[trashcat]

Idk why but the way they were in the pond with the rain and all of the flowers, along with the music, makes me really calm and I just love it. But in another way it makes me sad and all because when would i honestly ever get to experience that peacefulness with my friends?

[snottylottie]

perfume ads are usually ridiculous but this one really made me want it

[anmusician]

"Gucci Bloom! The New Fragrance For Her!" - Dakota Johnson's sweet voice

[umb]

This ad is too magical the part in the pond

[jlaureta]

I felt like this is from another planet. 😍

[missvee]

I've never seen a commercial that had a scene that was absolutely BEAUTIFUL!! So beautiful it made me cry!! It just makes you think of HEAVEN!! So calm and peaceful!! No worries!! I truly love it !! ❤❤

[CitrusxTangerina]

I don't get why but this make me sad. I feel like I couldnt live this kind of experience, see this kind of paysages, touch this kind of water...

[jenniferhilsenbeck]

I bought this today... The magick started when my eyes locked on the bottle. My tunnel vision set in, so I quickened my pace towards it. Lifted the cap and held to my nose, instantly I was transported somewhere far from the mundane world where I stood and found myself in a place where the world felt pure and completely feminine. I had fell in love. As I walked away from this liquid of divine feminine heaven, knowing my bank balance has never taken a hit this hard on a fragrance....It was like I felt a magnetic pull, so with no hesitation I turned around and proudly stated to the gentleman worker that I would take this bottle of perfume. Today I felt empowered...because of an experience...I had.. with...perfume. Now watching this? Im in awe. Such stunning imagery, the perfume scent matches this ad. Award winning all around. I feel it's fair to state, I love experience...I choose it over being a consumer of things, because for me, most thing's arent necessary to have. But today, I can tell you I bought perfume today based solely on a wonderful individual experience. Odd how such insignificant random moments in a person's day can just move unexpectedly into something magical. You may say I'm a dreamer...but I'm not the only one 💖

[wjyrxrf]

This reminds me of some of my best summers with family. Spending the whole day in the warm buzzing garden. Eating and drinking what we want when we want. Playing with the dogs and children, smelling the garden flowers, falling asleep on a blanket in the sun. Loosing all consept of time and space. ☀️💚🌿

[paulformby]

That water is so peaceful and you would smell perfect when getting out. Smell like flowers. This is so lovely.

[dukesoflp]

For some reason this video captivates everything that I understand, it gives me a sense of nostalgia that I don't understand, by taking me back to a much easier time...

[NKr-qgyf]

The short version is so good, the only perfume commercial I like

[hannahblankenship]

" I'd rather wear flower in my hair, than diamonds around my neck " ✨

[buckiannscreations]

I FOUND IT! I couldnt remember what this commercial was for, i just remember the girls swimming, floating with flowers, the mist, the pond, the peacefulness, carefree times..I searched for hours.. I'm so happy i found it.. I'm taking screenshots so i can paint them, trying to capture this magic. ❤

[venusfiry]

I love this commercial so much. It’s so soft, pretty, and pleasing. I can’t stop watching it.

[phoebemchugh]

Can I live in this aesthetic for the rest of my life

[watered]

As soon as I heard the song on my TV I just stopped everything and screamed, "PORTISHEAD!" So happy to hear them on a commercial (FINALLY), especially in this day and age! The video is beautiful, btw <3

[leonbience]

Moving and powerful. The guitar strings lull you into a trance of delight and regeneration. One of the best fragrance commercials going, and it never gets old. Brilliant. Oh the life of little rich girls.