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How to Amazon – 3 Most Important Metrics to Win the Buy Box
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Check out what the Amazon Buy Box is, how it works and what key metrics will lead to a higher share of the Amazon Buy Box.
📖 Index:
00:00 - What's this video about?
00:13 - What is the Amazon Buy Box?
00:39 - Why is the Amazon Buy Box so popular?
01:32 - How can you improve your Amazon Buy Box share?
02:06 - What are the most important metrics to win the Amazon Buy Box?
02:27 - 1st metric: Final Price
03:34 - What is a good final price for my product on Amazon?
05:00 - 2nd metric: Shipping Method
05:38 - Amazon FBA: What is it and how does it work?
07:29 - Amazon FBM: What is it and how does it work?
08:50 - Prime by Merchant: What is it and how does it work?
09:21 - 3rd metric: Shipping Time
10:31 - Bloopers :-)
📌 Short description:
The concept is simple: the seller who is awarded the Amazon Buy Box, wins. However, winning the Buy Box is no easy feat. The competition is fierce and the algorithm that decides which seller is awarded the golden "Add to Cart" field is the online giant’s best kept secret. What we do know is that winning the Amazon Buy Box requires you to fulfill criteria that are often difficult for one seller to handle alone – this is why many use online tools specifically designed for certain metrics. Only the sellers that perform well throughout all relevant metrics and are able to offer their customers the best experience are awarded the Buy Box. In this video, we will talk about the three most important metrics and how to improve them.
📥 If you want to find out more, download our free workbook now and see what criteria you need to meet and how you can improve your metrics directly – from the minimum requirement to the ideal value and correct calculations!
🔗 More information:
Do you want to know more about Amazon Buy Box? Find out all you need to know here:
Final price is one of the most important metrics on Amazon. Read here why the use of a dynamic repricer on Amazon is a must!
Amazon FBA is the key to automate your business on Amazon and to win the Buy Box. Here is all you need to know about it in under 10 minutes!
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👋 Subscribe to our channel for more webinars, tutorials and FAQs:
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💰 Repricing strategies with SellerLogic Repricer
🛒 Buy Box – Win the pole position and sell at the best prices
Focus on the Amazon Buy Box to increase your sales opportunities. Once your products are in the Buy Box, your product prices will gradually increase, awarding you with the highest margin possible. In the Buy Box, you can charge significantly higher prices than cheaper sellers who have not achieved this status. This pole position accounts for 90% of all sales.
With SellerLogic’s Amazon price optimization you can pursue both goals simultaneously and fully automatically. Thanks to our Amazon tool, you have the best chances of getting the Buy Box and also achieve the optimum sales price for your products.
🛠️ Manual – Define your own strategies according to your needs
Of course, our Amazon price optimization also offers you the opportunity to create your own strategies. SellerLogic provides you with a multitude of different parameters for this purpose. This gives you absolute freedom for optimization and allows you to easily display special scenarios. You can create as many strategies as you want so that they can respond to your needs.
➡️ Push – Control of product prices based on order numbers
Your sales figures are relevant for this optimization strategy. SellerLogic adjusts your sales price upwards as soon as you receive orders within a defined period of time. If the expected sales figures are not achieved, our price tool corrects the price downwards. To illustrate the benefits of this strategy: You can control the price of a product using the number of orders.
📅 Daily Push – Change prices dynamically over the course of a day
The daily push strategy is based on one day’s selling figures. A starting price is defined at which the sale starts daily at 0:00. Then one or more limits can be defined within which the price – depending on the buying behavior – can be automatically raised or lowered. This is done on the basis of units sold. With this strategy it is possible to sell a defined quantity of items at a starting price and further items at a higher or lower price.
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📖 Index:
00:00 - What's this video about?
00:13 - What is the Amazon Buy Box?
00:39 - Why is the Amazon Buy Box so popular?
01:32 - How can you improve your Amazon Buy Box share?
02:06 - What are the most important metrics to win the Amazon Buy Box?
02:27 - 1st metric: Final Price
03:34 - What is a good final price for my product on Amazon?
05:00 - 2nd metric: Shipping Method
05:38 - Amazon FBA: What is it and how does it work?
07:29 - Amazon FBM: What is it and how does it work?
08:50 - Prime by Merchant: What is it and how does it work?
09:21 - 3rd metric: Shipping Time
10:31 - Bloopers :-)
📌 Short description:
The concept is simple: the seller who is awarded the Amazon Buy Box, wins. However, winning the Buy Box is no easy feat. The competition is fierce and the algorithm that decides which seller is awarded the golden "Add to Cart" field is the online giant’s best kept secret. What we do know is that winning the Amazon Buy Box requires you to fulfill criteria that are often difficult for one seller to handle alone – this is why many use online tools specifically designed for certain metrics. Only the sellers that perform well throughout all relevant metrics and are able to offer their customers the best experience are awarded the Buy Box. In this video, we will talk about the three most important metrics and how to improve them.
📥 If you want to find out more, download our free workbook now and see what criteria you need to meet and how you can improve your metrics directly – from the minimum requirement to the ideal value and correct calculations!
🔗 More information:
Do you want to know more about Amazon Buy Box? Find out all you need to know here:
Final price is one of the most important metrics on Amazon. Read here why the use of a dynamic repricer on Amazon is a must!
Amazon FBA is the key to automate your business on Amazon and to win the Buy Box. Here is all you need to know about it in under 10 minutes!
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👋 Subscribe to our channel for more webinars, tutorials and FAQs:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
💰 Repricing strategies with SellerLogic Repricer
🛒 Buy Box – Win the pole position and sell at the best prices
Focus on the Amazon Buy Box to increase your sales opportunities. Once your products are in the Buy Box, your product prices will gradually increase, awarding you with the highest margin possible. In the Buy Box, you can charge significantly higher prices than cheaper sellers who have not achieved this status. This pole position accounts for 90% of all sales.
With SellerLogic’s Amazon price optimization you can pursue both goals simultaneously and fully automatically. Thanks to our Amazon tool, you have the best chances of getting the Buy Box and also achieve the optimum sales price for your products.
🛠️ Manual – Define your own strategies according to your needs
Of course, our Amazon price optimization also offers you the opportunity to create your own strategies. SellerLogic provides you with a multitude of different parameters for this purpose. This gives you absolute freedom for optimization and allows you to easily display special scenarios. You can create as many strategies as you want so that they can respond to your needs.
➡️ Push – Control of product prices based on order numbers
Your sales figures are relevant for this optimization strategy. SellerLogic adjusts your sales price upwards as soon as you receive orders within a defined period of time. If the expected sales figures are not achieved, our price tool corrects the price downwards. To illustrate the benefits of this strategy: You can control the price of a product using the number of orders.
📅 Daily Push – Change prices dynamically over the course of a day
The daily push strategy is based on one day’s selling figures. A starting price is defined at which the sale starts daily at 0:00. Then one or more limits can be defined within which the price – depending on the buying behavior – can be automatically raised or lowered. This is done on the basis of units sold. With this strategy it is possible to sell a defined quantity of items at a starting price and further items at a higher or lower price.
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
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