The TOP 3 Tips from The Mom Test by Rob Fitzpatrick

Ever had a business idea? How do you know if the idea is good? The Market Research MOST people do, however, is failed. The Mom Test is a book by Rob Fitzpatrick that teaches you HOW to get feedback on your idea, when everyone is lying to you... including your mom! It outlines some of the key things you learn through a career in Market Research in a practical, fun and engaging way.

The Mom Test is one of the best (and most fun) books about Market Research that I've read. To be honest, it's one of the best business books I've read. Definitely worth buying to dive deeper into the tips from the book.

00:00 - The Mom Test
00:20 - Tip 1: Don't Tell Them, Ask Them
01:48 - Tip 2: Don't Believe Everything You Hear
03:32 - Tip 3: Keep It Casual
04:13 - Bonus Tip!

[davidgottshalk]

I just purchased The Mom Test and I just want to thank you so much for sharing your amazing knowledge and increasing mine. What a great teacher you are. Thanks for another great video.

[nelsonthekinger]

I think last time I found you you were on 400's. You got 200 more. That's dope bro. Almost on 1k 👌 keep producing great content. Quality matters specially when you get that blow up video

[nelsonthekinger]

Great video, although I thought it was going to go more on tools to use to find business opportunities. I was really excited for that! But this was great as well! Cheers!