Facebook Pixel & Conversion API (CAPI): what you MUST know in 2022

Discover what you need to know about the Facebook Pixel and Facebook Conversion API.

[grisselmartinez]

very very useful information. i learned so much. pls keep up uploading videos like this. thank you..

[matijabg]

Extremely helpful!! Many many thanks! Would you consider doing a video on Standard FB Conversions API setup VS FB CAPI Gateway setup? I'd LOVE to hear that! Cheers from Belgrade!

[zayhulse]

Thank you man!!! Truly giving out real information here.

[nellafs]

THX you really helped me a lot. I have one more question for API. Beside the main page I also have a landing page as a subdomain. If I instal pixel there, should I use the same api code or do I have to generate the new one? Thank you :-)

[paulkratzwald]

Great video which helped me a lot, hope you'll do another round of questions soon ;) All the best!

[ScheidenMc]

I read everywhere that CAPI can only be implemented via server-side tracking. So is the user data send through a pixelsite server? Or how does the implementation with Pixelyoursite work?

[missinglinksocialmedia]

Do you find that Offline Conversions is essential in complementing CAPI to ensure maximum conversion attribution? We find it very helpful. I haven't seen you discuss this.

[elekwachibethel]

Hello, Nice Video.

Does Facebook Pixel work for only conversion ads?

[asifahammed]

Aggregated Event trigger page view? Which is best conversation API or Aggregated Event for E Commerce Website.. or can we implement both?
Please advise

[BirtasDavid]

Mister Stoicescu, are you from Romania? :)

[VioniGroup]

hello > love. your videos. Are you available to fix / coordinate / clean up my Capi - Pixel - Gtag - GA4 set up? Is this a service you offer? Thanks in advance

[milynmine]

Hi! I am currently using Wordpress Facebook CAPI plugin and I noticed that sometimes my lead event isn’t attributed to my ads. I keep missing lead conversions here, and it’s making my CPL appear more expensive than it is. Why does this happen? Will your plug-in solve this issue? I hope to hear your feedback!

[bcmarcos]

Hello :) Im tracking LEAD event with FB CAPI. I stopped used Pixel for CAPI. Why should I send also leads using the pixel? I'm not understanding the point of it. I understand that in the browser we have limitations and that's why we use the server (at least one of the reasons). But the opposite is not true, for leads. I have all the data I need in the server. I dont understand why should I send also from the browser. Thank you :)

[jegacyjames]

A message to the industry: while we can advertise freely, it's important to make necessary adjustments, like with medication. If we neglect to do so, your efforts may misfire like a car with a faulty spark plug.

[MelissaMeehan-ko]

Great video! But a shame that you wrap it up just as the fun is starting. Did Meta pay you off to shut it down? You really stopped abruptly... did their legal team serve you with a C&D before this airing that caused nerves?? Those of us smart marketers know Meta's algo is extremely intelligent BUT it's also an extremely walled garden...almost feels like 2014!

Would love to hear your honest take on modeled conversions, especially as it relates to the newest attribution settings (and even more so, 7 day click vs 7 day click + 1 day view)! Thank you!!!

[bespokeskintechnology]

Hi, someone uploaded pixel your site to our woocommerce site, and set up CAPI but it seems like it's not working properly and our sales have dipped dramatically. Are you able to offer any advice?

[ManaliveFitnessLtd]

Hi very good video. Regarding events match quality how can these numbers be increased? As an example mine is around 4.6 for a conversion after an application form has been submitted that contains name, phone and email - how do I ensure that data is sent when the form is completed or is that automatically done with PixelYourSite plugin. I am a user PixelYourSite user. Thanks

[jimpowell]

Regarding the Aggregated Event Measurement, you said that only 8 events can be measured, but that only the top one will report to Facebook. Does this mean that you can actually only have 1 event report to FB, even though there are 8 slots? If so, what is the point of FB having 8 event spots if it ignores the other 7 events?

Also, regarding Facebook missing events, I understand events will only be registered if the traffic comes from a FB ad, but doesn't this only apply for the ads reporting page only? Because for an event I'm trying to track, it shows no conversions in my ads report page, but if I go to the Custom Events page and view the details for my conversion event, it does show page views to my thank-you page. It's showing incomplete data compared to GA data, but I thought that was due to the CAPI not being set up yet. I thought it would show all page views in this view, regardless of the source, but in the reporting page it would only show conversions attributed to the ad. Is that correct? Thanks!

[shakthiramesh]

Hi, How to track the people if he/she clicked my Facebook ad and installed my app
I can't able to create a custom conversation for my app, is there any restriction to create custom conversation

[nayeemahmed]

my purchase score is poor how can I improve that can you help with this?