How To Install The Conversions API for Facebook Ads

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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#facebookads #conversionsapi

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[HealthHive]

Lol, I don't even know which one I enjoy more, is it the comprehensive detailed explanations in your videos or the funny reaction clips you add to your videos, you are amazing

[kipsonline]

Took 30-35 tries, but it finally connected! That little clip you had about it being glitchy kept me going! Thanks, Ben!

[DonnyAtCoulava]

Hi Ben, I find this method quite simple. Is it different from side tracking with Google Tag Manager, and are there any downsides?

[peterkelly]

This does not work as the date of this comment. There is no "Meta Advanced Configuration" in the Plugin anymore.

[ubeejames]

Ben looks like you love Nigerian 🇳🇬 comics.. the intro where the lady (funke) runs is funny 😂😂
Nice video by the way!!

[ayush-vardhan]

can we have meta pixel "setup by code" AND Conversion API setup in the above process ?

[Thenerdos]

Just the fact that I saw you get tilted for something not working as intended, made me feel better about my work. It’s a part of the job that people rarely shows and it happens the most.

[itsU-]

the editor did a really good job with this one

[aydanmammadl]

This is easily understandable and hilarious :D Great content!

[AmritShinh-hhbt]

once you've installed it, how do you tell Facebook that a conversion is when they land on a specific page of your Wordpress website

[TUDIMechanical]

Question: What can I do if I have two Facebook pages I want to connect with this pixel? They're under the same business and ad account in meta, just separate pages for the B2B side and B2C side of our business (all managed in the same Wordpress account as well).

[viccellxcellent]

Hello Mr. Heath, 1 question please, how do you track conversion from meta ads to whatsapp & from e-commerce platform? Thanks

[GRWNAJ]

HAHA your videos are awesome and entertaining! Amazing

[BibelfuerUnternehmer]

Ben, how much editing goes into one of your videos? Does someone do it manually or is AI doing it? (This is the first video of yours I watch and I am amazed)

[DeanHenderson-xy]

Hi Ben, thanks for your great videos! I recently had a call with our Meta Marketing Pro and she informed me that the Pixel will be gone next year (we are in Germany / EU) and suggested we get the conversions API setup. Will the conversions API replace the Pixel as such? Cheers D

[Nikyg]

Hey Ben, thanks for consistently putting out beneficial content!

Would you be able to make a video on how to set up more advanced custom conversions. 

For example, I am looking to track the appointments booked for a service but when customers are going to book they are redirected of my main site on to a third party domain. Not sure how to track the actions taken once they are on that third party domain.

Thank you man for everything you do!

[AkademiaTortu]

Do you first have to set up a conversion API somewhere in FB Manager? I do not see the Meta Advanced Configuration when I set up this plugin...

[toji-qe]

Hey ben, i have got eome questions

should i use advantage plus audience and why in direct to offer and if i shouldn't, should i use advantage detailed targeting and why?

And Thank you for the amazing vedios❤

[NikNik-pxjz]

Hey, let's assume I have installed a subdomain to a funnel & I need to run ads to that funnel. I need to verify the domain right? So, what domain do I need to verify in biz manager? Is it the Subdomain or the Main Domain? What domain am I supposed to verify? Subdomain or Main domain??

[edstronaut]

Ok, simple as a plugin, which in reality is often not really the case. What are the DSVGO implications here? Or is the Conversion API immune to those laws and we don't need to check if some sort of consent is given before using the CAPI?