🔴 How to use the Facebook Conversion API with Google Tag Manager Server-Side

The Facebook Conversion API is a new way to send data to Facebook Ads. In this Live Stream we’re going to discover how to send data from your Website to Google Tag Manager Server Side and then forward it to the Facebook CAPI, as well as deduplicate our hits with inclusion of the Event ID

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OUTLINE

00:00 - Introduction
00:51 - Overview
01:44 - What is the Conversion API?
03:56 - How to send data from GTM to FB API?
05:16 - Setting it up
15:21 - Test server Events
18:30 - Installing Event IDs
22:47 - Summary

[MeasureSchool]

Were you able to set up GTM Server-Side with the Facebook API?

[gernotkrickl]

thanks for this tutorial, it is extremely helpful. I'm currently working intensively on server-side tracking and your videos are simply awesome for that, thank you very much 🙋‍♂️🚀

[lucasborthiry]

You don't have any idea how grateful I'm with you for this vid. 🚀

[BallEcomThatthana]

Great Tutorial as always Julian! Many thanks

[husseintaha]

Thank you so much - best tutorial I've found on this :)

[marta.dmytriv]

Thanks! That the best video i have seen about api conversions!

[davideylerYT]

Amazing - you are always my go-to resource : )

[atomicgames]

I love you man, thank you a lot. I had a lot of problems with the duplication of the API

[MaxRuso]

Your videos are the best. I watched a bunch of them

[rohitvarmabhupathiraju]

Your tutorials are very good, but if you can show your explanation with some info-graphic visuals it can be understood by anyone and easy to learn as well, thanks a lot.

[sanaconmauricio]

wow amazing, thank you so much for detailed tutorial

[Vortagor]

Hi, really useful content. I'll need to re-watch it couple of time. My only doubt is about Facebook attribution on paid campaign.If I remember correctly with the pixel a cookie is set, so I guess that when a conversion happens on the client side, that information related to a FB campaign is sent as well. How is possible to achieve the same here? Do i have to store and pass in the S2S a facebook id, like the fbclckid?

[BarryMann]

I was just thinking about this very topic and your video popped up! Many thanks. Of course, the big question is: will it allow Facebook advertisers to "get back to where we were before OS14.6"? There are further changes coming in 15.

[proxsisma]

Thank you for this awesome video. There are so many important informations on this video. So far this is the best video I have seen about Facebook conversions API setup on GTM but I have a question for you. How can I configure the tagging server? What should I do to get that custom domain server?

[ngkhaiyong]

Great tutorial Julian! I think Zapier integration was not working for FB CAPI recently so this would make a great replacement :)

[ashkanahmadi]

Thanks Julian. You're videos are super helpful. This one didn't help much. Seemed a bit disorganized. I guess, skipping the part about how to create a server side GTM container made the process more confusing.

[frankjaenicke-roler]

Hi Julian - thanks a lot for this howto, it is helpful 🙏💛. I have some feedback questions - sorry my english is not so fluent.

1. If we use for the shop a CMP banner and the user decline the consent for FB (not for GA4). So the GA4 Client Tag are fired and also the FB Server Tag but not the FB Client Tag?
2. Is the Event ID for FB Server Tag is missing, if the GA4 Client Tag not fired (add blocker or no consent)?
3. Is this setup currently best practice for Facebook Tracking? Not only/solid implementing by FB Server Tag/GTM Server Side?

[nathanbarr]

Great vid! If I already have a GA4 Pageview tag for my GA4 data on the client side, do I need to setup a separate GA4 Config tag to pipe the data to the Server side? Or can I simply modify my current GA4 tag to send to my Stape server container?

[sadmanali]

Great Video! Try to create another video for E- Commerce website

[MF-wbbn]

Thanks for this tutorial, very helpful!
Is posible use the same server container to multiple clients?