Technology Adoption Lifecycle - Explaining the Saas Bell Curve

In this video, Marvell explains the 5 key segments of your SaaS company’s Beachhead Market and the technology adoption lifecycle. He talks you through key metrics and their impact on the overall SaaS business model while explaining common mistakes and best practices to build and scale your web application.

👉Infographic - Bell Curve - The Technology Adoption Lifecycle👈

⏰ Contents of this video:
0:18​ Intro
0:44 1st Phase- Innovators
1:13 2nd Phase - Early Adapters
1:55 The Chasm
2:46 Early Majority
3:41 Late Majority
5:15 Laggards

Disclaimer: The information provided in this video is based on Marvell’s 10 years of entrepreneurial experience and is based on a large-scale web application. The suggested numbers are to be used as a reference guide, not set in stone.

🌟 Mentioned in this video:

What is a Beachhead Market? Explaining the Saas Bell Curve

Infographic - Bell Curve - The Technology Adoption Lifecycle

How Much Will My Web Application Cost

Web Application - Discovery

Web Application - Prototyping

Web Application - MVP - Minimum Viable Product

Web Application - Alpha

Web Application - Beta

Web Application - First Release

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💬 Any questions?

If you have a question about Web Application development or growing your SaaS company, ask me in the comments!

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