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March 7, 2022: Technology Adoption Life Cycle
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1-Minute Wisdom (7 Mar 2022) from NEO Institute
Technology Adoption Life Cycle 1: Overview
Technology adoption in the market is well illustrated by Everett Rogers using a normal curve that covers: Visionaries, Early-Adopters, Early Majority and Late Majority and Laggards.
The aim of innovators is to bring their innovations to the mass market (the Majorities market) which covers 68% of the total market size.
Each market segment has its peculiar needs.
Do you know which market segment your innovation is right now?
#neoinstitute #technologyadoption #marketsegments
Technology Adoption Life Cycle 1: Overview
Technology adoption in the market is well illustrated by Everett Rogers using a normal curve that covers: Visionaries, Early-Adopters, Early Majority and Late Majority and Laggards.
The aim of innovators is to bring their innovations to the mass market (the Majorities market) which covers 68% of the total market size.
Each market segment has its peculiar needs.
Do you know which market segment your innovation is right now?
#neoinstitute #technologyadoption #marketsegments
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