Diffusion of Innovation Theory: The Adoption Curve

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In every society, there are specific segments of the population that try a new product or adopt a new behavior at different stages. Early adopters are quick to try a new product before anyone else while laggards are the last to try something and may not try it at all. In this short video, we introduce you to each of these different types of people in society and explain why they try new things when they do.

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Short and simple. Just the way I like it. Thank you for sharing this.

smwolfe
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well explained, well detailed, clearly understood in preparation of exams

NTOKOZOMAVHANKENI
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I come here prior to every marketing paper. Thank you! 💛

hafsamariam
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Thank you for making this concept simple and clear.

orlaspring
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pozdrawiamy z wloch, stas z honorem, genialny material

lukaszkornacki
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Straightforward and easy to understand. Thank you for the great content.

swedenontwowheels
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Straight & Simple. Thanks a million!

mkhmkh
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7 year ago. Recognize the voice. The narrator is a world famous comedian now. Can't remember his name but for sure his voice.

DaveKrug
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I’ve got a presentation coming up! This video helped tremendously. Thank you

blakequalls
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Short, simple and understandable. Thankyou

marymbauoffial
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TYVM, perfect Channel's logo, perfect music and awesome graphic designs :D This is so perfect! and simple to understand

saksezo
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Useful and easy to understand.👏 Thanks

aanooshp
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funny how sometimes a laggard who is so devoid of exposure to media, can be the innovator that comes up with a unique original idea

FutureLaugh
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This video is a useful and simple explanation of diffusion of innovations and how we can tailor marketing based on the type of adopter/group. I look forward to sharing it with my colleagues. I wonder if the video can be edited slightly so the different groups are made of people with different skin tones, instead of all the people in the “laggers” group having brown skin tones.

shalondahorton
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Cool video and explanation but wrong percentage for the early adopters. It should be 13.5%.

andalanjawabarat
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Trying to figure out what my JoAnn consumers should be. Late Majority perhaps?

palphimsurgtech
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Thankyou, this was really helpful and I didn't understand diffusion the first time round in my lecture

zzirGrizzl
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Not picking, but Rogers was a Rural SOCIOLOGIST, not psychologist.

russdavis
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In terms of trends, I choose to be a laggard or the later majority. I didn't play Fortnite until it was past its prime, and I didn't start dabbing until it started to become less popular.

catfinity
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Thank you for this. A question: What does the gap in the curve between the Early Adopters and the Early Majority represent?

shanamccracken