How to develop your brand voice and stick with it

Have you ever asked yourself: How is your content different to your competitors?

When we speak to our clients about the tone and voice of their brand, they have trouble formalising it. It’s often because they’ve never really thought about it or it was always there, yet they never verbalised it. Many will mention things like placing emphasis on customer service, going above and beyond, and always speaking authentically. Sounds vague, right? If all companies used those content goals to guide their content marketing strategy, they will never differentiate themselves in a meaningful way.