Introduction to Marketing: The Product Mix

The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.

[edgarbeltran]

I'm preparing for my Washington DECA roleplay and this is giving me the edge I'll need to make it to nationals. THANK YOU!!!

[aamilaalawudeen]

You made it so much easier to understand Amity examples. Thank you soo much.

[nareshprabha]

I have never listened the classes while the teacher teaches but ilistened to your video it is good

[eyeAMtwinkEE]

These videos are fantastic. Thank you for doing this.

[PrabhakarUndurthi]

Very insightful lecture about Product Mix. Thank you.

[thevictoriaabia]

Watching this 10 years later and there are phones with 1tb storage space 😂. 16gb is almost unheard of at this point and 64gb is usually the starting point for some brands these days.

[sanammechanical]

gr8 presentation...very helpful..very easy to understand...thumbs up

[Alanisbusinessacademy]

Thank you sir. That's good to hear!

[bobmugabe]

Thank you very much, it was very clear

[sallyjdawg]

wow - I love your videos - very helpful

[nareshprabha]

And thank you so much for doing this video

[siewying]

can you explain line stretching and line filing?

[mattyoung]

stop saying "If you will", it's really annoying.