Introduction to Marketing: The Promotional Mix

Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.

[antoinettemiller]

i really liked how detailed and concise the explanation of each element of the promotional mix was presented

[PascalBachmann]

The promotional mix is a flexible tool that can be customized to meet the specific needs of a business. The right mix of promotional tools will vary depending on the target audience, the product or service being promoted, and the marketing goals.

[FayFayXoXo]

Please continue to make more of these videos, they're actually very helpful =]

[SUFTUM]

Direct Marketing; email, telemarketing, direct mail, used to reach target audiences with personalised and customised messages to provoke change in audience behaviour.

[scalettyoung]

interested in learning new things, thank you

[BANGENAL-chpx]

Ok fine and I'm sure is very very good.thaks sir

[GannyLovesGutz]

great help on my marketing assignment,
guys, you need to watch the vid! ;-)

[nicoleandreadiaz]

This is great, but it confused me because in our book it was stated that there are 5 major promotion and the fifth was the Direct Marketing, is direct marketing a new type of promotion? thankyou and this video really helps my report a lot.

[naidoshale]

Wow! This was great. Very clear and easy to understand. Thanks

[Alanisbusinessacademy]

Interesting question. I'm not sure what flavors of play dough exist. What are my options?

[zainabadel]

Hello I have a really IMPORTANT question; when deciding about my promotion mix for a particular product should I choose ONE of the 4 different types?or I should include them all and decide among their different types?

[remyreimz]

which is the best promotion mix that one may opt to use when a company is faced with competition in the industrial market

[Retaliate]

So Elon Musk Cybertruck would be categorized as publicity promotion

[alexvech]

i don't see sales promotion as one of these three. it could apply to all the other three of them: it is in my mind only a boost and one of the arguments that make the sales more powerful.

[xxdoodman]

What is your favorite flavor of playdough

[omparkash_]

You have really bad writting but the content is good